On March 1, 2024, the first owner's meeting of Double Steamed 1821 Winery was grandly opened in Yuanhang Wine. Based on the core topic of "Chasing Dreams 1821 and Building the Peak of Cantonese Liquor Together", the event will focus on how to continue to give full play to the core advantages of the winery, pioneer and innovate, and go hand in hand to write a new chapter in China's high-end rice-flavored liquor.
At the scene, Guan Zhengsheng, chairman of the group and head of the village, profoundly expounded the overall development strategy of the group and the development path of the rice fragrance category, and clearly proposed that the group should seek a breakthrough in the fragrance competition while growing steadily, so as to ensure the leading position and market competitiveness of the double distilled 1821 winery in the industry and Guangdong wine.
At the event, representatives of the group gathered to share new ideas around the main theme of the development of China's high-end rice fragrance. Chen Bing, Director of the Group's Market Strategy Center, shared the Group's strategic layout of China's high-end rice-flavored liquor. He made an in-depth analysis of the current market situation around the winery, clarified three missions, three self-confidences, and three focuses, and put forward the vision of "gathering momentum in 2024, sprinting to 2025, and breaking 100 million in 2030".
Guan Xingquan, manager of the Group's high-end wine business department, made an annual review of the brand building and sales of winery wines in 2023, and put forward six sales strategies for adhering to and four improvements. Fu Jun, a strategic consultant, shared his in-depth analysis of the liquor industry and his practical experience with the theme of "Catering to the Trend and Driving the Circle".
At the event, the owners and wine executives also held a roundtable discussion to discuss the operation of the winery, market strategy and other issues, and jointly make suggestions for the development of the winery.
In the past year, the winery has taken root in the local area, focused on consumers, continued to improve product quality, developed steadily, and reached a unified development consensus with all wineries, so as to promote the high-quality development of rice-flavored liquor. Looking forward to 2024, driven by production capacity upgrades and policies, the Double Distilled 1821 Winery will continue to play a leading role in Cantonese liquor, forge ahead, lead the revival of rice flavor liquor, and carry forward the cultural history of double distilled rice flavor in 203.