Nongfu Spring has encountered the biggest public relations crisis in history, Nongfu Spring is a public relations master, will his tricks work this time? The first is that Boss Zhong first posted a small composition, with three key points, one is that he said that he had not received Wahaha's salary, so it was said on the Internet that he had been expelled by Mr. Zong, which is nothing. But everyone said that he was fired, that is talking about being expelled from the **business team, of course, the businessman does not have to get wages from the manufacturer, you don't let you do ** in violation of the law, is this considered fired?
The second one said that he was joking that he was not a big deal, but in the small composition, he said that when he was doing **, Wahaha's things were not easy to sell on my territory, so later a merchant asked me to buy goods, and I made money. But the merchant who purchased the goods came from the market he was responsible for, or the merchants in other markets, he didn't say, he compared it before and after, and netizens could see the clues.
Third, Wahaha and Nongfu Spring did fight at the beginning, but I shook hands with Old Man Zong and made peace, so we didn't have any holidays, and what I said was vague. Reconciliation may be a grudge between the two sides, or it may be a generous forgiveness after one party wins. Therefore, the words do not explain the problem, why the words are harmonious, this is the problem. At the beginning, you were convicted of unfair competition by the court and fined 200,000 yuan, and the old man shook hands with you, right?
The second move was his vice president's voice, saying that the people who eat melons took advantage of the death of the old man Zong to attack Nongfu Spring. He said that this is disrespectful to the deceased, and it is also a destruction of healthy competition in the entire industry. There are also three important points in his two sentences. The first is to describe consumers who are constantly pursuing the truth as melon-eating masses. After positioning yourself as a god in this way, do you still want everyone to drink your water?
The second pursuit of the truth is disrespect for the deceased, does it make everyone confused and continue to be fooled by you? Is it respect for the old man who does things in a down-to-earth manner and is frank and honest? Third, what do you mean by healthy competition, what is healthy competition? Fabricating concepts, concealing the world, slandering opponents, and monopolizing channels for their own selfish interests. You say that you are your benignness, and the benignness you are talking about, does he still talk about conscience?
The third trick is that Nongfu Spring has greatly reduced its price. It is not possible to determine whether it is an official concerted action. But in the past few days, we have indeed seen that in many places, the water of Nongfu Spring has dropped from two yuan per bottle to 1$2. If it was really the official intention, and he did it, I think it was actually counterproductive. Because he is taking advantage of human nature to seek profit, showing the arrogance of capital.