According to the platform, as of November 2021, Xiaohongshu's monthly active users have reached 200 million. Among them, 72% are post-90s, and more than 50% are from first- and second-tier cities. How to fully grasp this trend requires some effective Xiaohongshu advertising strategies. Today, Laima Culture Media will share with you how to formulate the advertising strategy of Xiaohongshu merchants and what content forms can be selected?
1. The type of Xiaohongshu merchants
1. Commercialization of Xiaohongshu.
2. The placement of bloggers.
3. The delivery of on-site marketing tools.
4. Store opening.
5. Brand account.
6. Live broadcast on the platform.
2. The launch strategy of the start-up brand Xiaohongshu merchants
Break the conventional thinking of paving. In the past, when start-up brands launched on the Xiaohongshu platform, the number of stores was a conventional thinking. The so-called shop volume refers to finding a large number of amateur accounts and placing them in a short period of time.
However, with the popularization and development of this strategy, the increase in the number of amateurs has made it difficult to control the quality of content, so it is difficult to guarantee the results of the distribution strategy.
3. The three major forms of content placed by Xiaohongshu merchants
The Xiaohongshu platform is a content sharing platform in the final analysis, so when it comes to merchant placement, doing a good job of content is also the first priority.
The first is the attraction type.
Engaging content is aimed at users who have basic needs but don't have a strong desire to buy. They are still interested in the product, so if you want to stimulate them to buy, you need to strengthen their interest. This type of content presentation includes buyer shows, product reviews, etc.
The second type is the hot spot type.
The demand for products is higher than that of attractive target customers. But at the same time, their understanding of products and competing products is also higher than that of attractive products, so they should add more scenario-based content to the content presentation to impress customers.
The third type is the shopping guide type.
The target customer group of shopping guides has a strong demand for products, and they have been observing the market for many days and have an in-depth understanding of products and competing products. At this time, for this type of users, it is necessary to output some high-quality content.
The above is the sharing of "how to formulate the advertising strategy of Xiaohongshu merchants", and more dry content or talents** are welcome to pay attention to or exchange with Malaysian culture media.