The disruptor of the automotive industry still has to look at BYD, which will continue to be fried at the beginning of 2024, and there will be no need to worry about oil selection or electricity selection from now on. Because of BYD's **, many joint venture cars have been confused.Unexpectedly, as soon as the Spring Festival of 2024 ended, the automotive industry began a new round of ** war, making Xiaomi cars, which have not yet been listed, the object of ridicule on the whole network. However, to say that it is miserable, the most uncomfortable this year is the joint venture brand, because BYD is attacking joint venture cars at various price points. From Qin Plus DM-i 7980,000 yuan to 16The 980,000 yuan Han DM-i, 200,000 yuan less than the car market has begun to be occupied by domestic brands, and the influence of those arrogant joint venture brands is gradually declining.
Before March, BYD successively launched the Qin PLUS Glory Edition, Destroyer 05 Glory Edition, Tang DM-i Glory Edition, Han Family Glory Edition, and Song PLUS Series Glory Edition models, which triggered the ** war in the circle with the slogan that electricity is lower than oil. But that's not the end of it, and then at the beginning of March, the glory family bucket added another general, and the BYD Song Pro DM-i Glory Edition was officially put on the shelves, and the 71km pilot type ** dropped to 10Starting at 980,000 yuan, the basic configuration has been added to the ultra-low **, and it has given the same level of joint venture fuel vehicles a heavy blow.
The impact of the Song Pro Glory Edition is no worse than that of Qin, the sales of the Song family were far ahead, and now it is very popular after the price reduction, the key is that the ** low configuration is not low. For example, the whole system is equipped with DC fast charging and external discharge as standard, the whole system is equipped with 360 panoramic image as standard, and the whole system supports intelligent power-on and continuous voice dialogue, whether it is fuel economy, smoothness and intelligent configuration, it is better than the joint venture fuel vehicles of the same level, and it is a real dimensionality reduction blow.
The top-of-the-line Song Pro DM-i Honor Edition is now priced at $13980,000 yuan, pure electric range of 110km, rich configuration. The joint venture fuel vehicle at the same price, not to mention the peripheral configuration, even if it is a safety configuration, it is not necessary, and the configuration is very shabby. Moreover, they also need to pay purchase tax, and fuel consumption and car experience are not a dimension at all, which is why BYD Song can continue to sell well. Now, the arrival of the Honor Edition will only further make those traditional brands further uncompetitive, allowing consumers to choose more value-for-money products with lower budgets.
This year, BYD's strategy is to have less electricity than oil, thanks to its own perfect industrial chain and the industry's top vertical integration capabilities, BYD has enough capital to compete with joint venture car companies. Its goal is very clear, that is, to use lower **, higher configuration and better experience to dislocate the competition, which can accelerate the development of new energy vehicles. Since the plug-in hybrid energy can be lower than that of fuel vehicles, there is really no need to choose fuel vehicles, after all, the experience of using a car is completely two worlds.
In the current market, there are still many consumers who trust joint venture brands and fuel vehicles, so this market is still very large. BYD launched the glory version of the model, but also to promote the rapid popularization of new energy vehicles, it can be said that in the market below 200,000, BYD is basically invincible, at least for now, it has absolute pricing power. In the face of those joint venture cars, BYD must show its sincerity, and ** and configuration are the most obvious feelings of consumers. The launch of the Song Pro DM-i Glory Edition indicates that BYD will continue to dominate the SUV market within 150,000 yuan.
In the end, I still want to say that whether you like BYD or not, you have to say thank you to him. It is no exaggeration to say that BYD has indeed single-handedly brought the automobile market into a new era, as an ordinary consumer, support the healthy competition of manufacturers, and use products to speak, and the market will give you the answer.