"Yang Yuanqing announced Lenovo's plan, and the data slapped netizens in the face! "！
Yang Yuanqing has been pushing the boundaries of smartphones for years, but the end result is not ideal. Initially, he thought that since the mobile phone business was not doing well, Lenovo would cut the cake and leave the mobile phone market. But no one expected that Yang Yuanqing would announce his return to the mobile phone business.
Yang Yuanqing said that the company will develop a three-year plan to increase investment in smartphones in the next three years, so that Lenovo mobile phones will become the mainstay of the mobile phone market again.
Seeing this news, many people are complaining. Some people say:"Lenovo is not mainstream. Others said:"With such fierce competition, how could Lenovo become a mass brand in China? Some people even said:"We don't invest as much in R&D as other companies in China, so how can we go back to the mainstream?
In fact, many people are not optimistic about the market of Lenovo mobile phones, combined with Lenovo's past events, many people hold on to Lenovo's project"Sneering"attitude. However, the author believes that a brand should take an objective attitude when formulating a business plan. At the same time, don't rush to go black, wait for the next wave"Slap in the face"The one who scolds you.
Many people think that the goals set by Lenovo are too unrealistic. However, according to the financial report, Lenovo has made great progress in the Asia-Pacific market, the European market, and the North American market, reaching 250%, 55%, and 40% respectively, far exceeding the industry average. In other words, Lenovo's mobile phone market is not as bad as everyone thinks, and in such an environment, it is not impossible to make such a plan.
In the Chinese market, Lenovo can't see its own focus, it's all abroad.
Yang Yuanqing said last year that the structure of foreign markets has changed, and Lenovo still has many opportunities in the field of mobile phones. In addition, the company has detailed plans for Europe, the Middle East and even Africa. It is worth mentioning that Lenovo ranked second and third in the Latin American and North American markets last year.
At the same time, Yang Yuanqing also said that the future positioning of Lenovo's mobile phones should be international, hoping to succeed in international markets outside of China.
China is a huge market, and if Lenovo can gain a larger market share in this country, the company has a chance to become a reference brand again. But this does not mean that without the Chinese market, Lenovo cannot become the leading brand in China, especially abroad. Instead, I think Lenovo's strategy is more likely to make it the dominant brand.
After all, Lenovo is difficult to compete with in China, and many brands such as Apple, Huawei, and Xiaomi are all fighting among themselves, and Lenovo's influence in the country does not seem to matter. But if it is sold abroad, it is another matter, Lenovo mobile phone, there will be a lot of room for development.
All in all, I think Lenovo's plan is still necessary, at least Lenovo will launch different Lenovo mobile phones abroad. What do you think about this? Comment, like and share here!