After entering 2024, there are many eye-catching things in the new energy vehicle industry, first of all, many domestic new energy vehicle manufacturers have begun to "cut prices" on a large scale, and it seems that the average price of the new energy vehicle industry is about to drop a lot. Secondly, many American and Western manufacturers, including Apple and Mercedes-Benz, have either announced that they will abandon their car manufacturing plans, or they will suspend new energy vehicles and reshift their focus to fuel vehicles.
In fact, this move to slow down the development of new energy vehicles has already shown signs in 2023. For example, in September 2023, the UK announced that it would postpone the 2030 ban on the sale of fuel vehicles to 2035. At the same time, Audi has also announced that it will not continue to significantly increase the production of electric vehicles.
Now, American and Western manufacturers have begun to "move", for example, at the end of February, Apple announced the abandonment of the "Titan" plan, Apple's car-making plan began in 2014, from the vehicle manufacturing, intelligent driving, intelligent mode has been swayed, Apple has also invested a lot of research and development funds in it, but it has not achieved any outstanding results, and many people do not even know that there is such a thing.
If Apple gave up making cars because it did not achieve results and began to "in" the artificial intelligence industry, then a series of well-known American and Western car companies such as Mercedes-Benz and BMW announced that they would suspend the development of new energy vehicles. The two automakers have already announced that they will abandon their 2030 goal of full electrification and instead achieve a 50% share of electric vehicle sales, including hybrid models.
The most noteworthy thing is that these American and Western car companies have begun to "refuel" in the field of fuel vehicles, planning to launch new fuel vehicle models in 2027, and ensuring that fuel vehicles can last beyond 2030.
In fact, it is easy to understand that American and Western car companies have given up or suspended the development of new energy vehicles, the reason is nothing more than that the technical level cannot be reached, and then the supporting facilities such as charging piles are not even better or the power resources are insufficient.
From a technical point of view, the rapid development of the field of new energy vehicles is domestic car companies and American companies, Japanese and South Korean car companies also have good performance, and there are also some achievements in the field of power batteries. The performance of European car companies is relatively average, and there are not too many well-known new energy vehicle models in the world.
Charging piles and electricity are old problems, after all, due to some well-known problems, Europe was still worried about the problem of wintering last winter. With the mass adoption of electric vehicles, these problems will only be "exposed" at an accelerated pace, and the impact will only be greater when the time comes.
It is worth noting that we are now also starting to pay attention to new energy vehicles in addition to electric vehicles.
For example, the highway fee for hydrogen vehicles, which was temporarily canceled not long ago, can also be seen from this, in addition to electric vehicles, we may also "refuel" hydrogen energy vehicles in the future.
In addition, not long ago, well-known manufacturers such as Porsche and Siemens in Europe have also developed a synthetic fuel, mainly based on liquid hydrocarbon chain fuel. Theoretically, this fuel can achieve carbon dioxide neutralization and will not increase carbon dioxide, which can be regarded as zero emissions.
From this series of measures, it is not difficult to see that although pure electric vehicles are still developing, they may not be so popular in the future. With the emergence of these same types of new energy vehicles, electric vehicles are also facing a lot of pressure, and it is precisely for this reason that domestic new energy vehicle manufacturers want to attract customers by cutting prices.
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