Recently, Zhang Xihui, director of Zhongxin E-commerce Center and head of the E-commerce Integrity Construction Working Committee of the China Consumer Goods Quality and Safety Promotion Association (hereinafter referred to as the "E-commerce Integrity Construction Working Committee of the China Consumer Association"), visited Guangzhou Shein International Import and Export Co., Ltd. (hereinafter referred to as "SHEIN"), and conducted exchanges and research on the integrated development of the platform and the industrial belt, and the development and improvement of quality, safety and compliance. Tang Haohan, general manager of SHEIN's cross-border department, and relevant personnel accompanied the visit and investigation.
The picture shows the research site).
During the research activity, Tang Haohan, general manager of SHEIN's cross-border department, gave a detailed introduction to the development of SHEIN's platform in China, SHEIN's business structure, development scale, and team composition. He mentioned that from wedding dresses to all categories, from North America to the world, SHEIN has gone through the stages of start-up, brand operation, and global layout, and has now grown into a global fast fashion e-commerce leader. In terms of platform operation mode, the SHEIN platform mainly adopts self-operated merchant operation, third-party seller participation, and fully managed supply. With the diversification of business and model, the platform is facing more complex challenges in terms of compliance, and SHEIN is actively exploring compliance operation strategies to help Chinese enterprises go overseas more healthily and steadily.
Subsequently, Zhang Xihui, director of the Zhongxin E-commerce Center and head of the E-commerce Integrity Construction Working Committee of the China Consumers Association, shared the content of standard development, compliance management, and the integrated development of industrial belt resources in combination with the Shenzhen Institute of Standards and Technology (hereinafter referred to as the "Standards Institute"), the Zhongxin E-commerce Center, and the E-commerce Integrity Construction Working Committee of the China Consumers Association. She said that in recent years, Zhongxin E-commerce Center has been committed to promoting the healthy, credible and compliant development of the e-commerce industry, and has taken the lead in establishing the China Consumers Association's E-commerce Integrity Construction Working Committee under the guidance of the China Consumers' Association. The working committee has built a national industrial exchange service platform, which will promote the improvement of industry quality and safety, and guide e-commerce enterprises to operate in compliance and integrity. As a cross-border e-commerce fast fashion leader, SHEIN has strong core competitiveness in flexible ** chain, public and private domain marketing, user attraction and other aspects. In the era of big compliance, the platform should fully combine the aspects of standard guidance, compliance management, quality and safety, and chain optimization to build a compliance digital intelligence system, empower the high-quality development of the platform, steadily promote the layout of overseas markets, and nugget more incremental space.
In the next step, Zhongxin E-commerce Center and the E-commerce Integrity Construction Working Committee of the China Consumers Association will strengthen exchanges with SHEIN, jointly develop the way of cross-border e-commerce compliance management and high-quality development of the industry, explore the long-term development of cross-border going to sea in multiple dimensions, and help the apparel brand industry to go to sea together and go to the world in compliance.