In the fiercely competitive battlefield of the automotive industry, how does Geely Automobile respond to market challenges through a series of strategic adjustments?
In 2023, Geely launched the Galaxy series of models, including the Galaxy L7, L6 and E8, challenging market leader BYD with its price-performance ratio. And in 2024, Geely will not only launch the first model, but also carry out a significant price reduction, this strategy is undoubtedly to seize market share.
But what's the truth behind it? Is it the conscience of Geely manufacturers, or is it the invisible hand of market competition at work? Let's dive in**.
First of all, the ** adjustment of the Geely Galaxy L6 and the configuration optimization of the new Dragon version make its price at 10380,000 to 11Between 580,000, it only takes 6 to accelerate to 100 kilometers5 seconds, such performance and **, is undoubtedly a big ** for consumers.
The Galaxy L7 Dragon Edition's ** discount and configuration have increased, and the price is at 12570,000 yuan to 16970,000 yuan, this ** range, lower than BYD Song PLUS Glory Edition, does this mean that Geely has a certain advantage in the ** war?
Looking further, the Geely Galaxy L7 Dragon Edition is equipped with double-sided safety curtains, and the L2 level assisted driving is equipped with all models, which is very competitive in the same price range. Moreover, Geely achieved a 55% year-on-year increase in sales in January and February, which is very rare in such a competitive market.
However, in the face of price cuts by BYD, Changan, Great Wall and other car companies, Geely needs to make further concessions in order to maintain its market share.
New forces such as "Wei Xiaoli" have started a wave of price cuts, and old car companies are not far behind, and have carried out a wave of price cuts**. This is both an opportunity and a challenge for Geely. Although the ** of Geely Galaxy L7 L6 is on the low side, the space and power are enough for home use, which is very attractive to consumers. The Galaxy L6 uses 15T DHT engine, 4782x1875x1489mm, 100 km/h acceleration 65 seconds, pure electric range of 60km and 125km, and DC fast charging as standard in all series, these are the embodiment of its competitiveness.
In order to keep its share in the market, Geely Automobile chose to join the team of price reductions, and it is full of sincerity, because other car companies have already laid a good benchmark, and they can't reduce prices less than them, otherwise it will backfire and put themselves in a passive situation.
In 2024, we all know that the automotive industry has entered a white-hot stage, and profits are very tight, and any mistake may lead to their own out. Competitive pressure on Geely is expected to be greater in the second quarter, which means that Geely needs to be more agile in its strategy to respond to changes in the market. Although the Galaxy L7 L6 has increased its attractiveness, it still faces challenges from competitors such as BYD, Changan, and Great Wall.
In general, Geely has increased its attractiveness to consumers through additional allocation and price reductions in the first war, but the price reduction of Great Wall car companies is not comprehensive, and may continue to reduce prices across the board, which is a big threat to Geely. Therefore, Geely models have joined the first war, although the "official drop" is very fierce, but in the future market competition, Geely needs more strategies and innovations to maintain its market position.
In this dual battlefield of ** and configuration, whether Geely can continue to maintain its competitiveness remains to be tested by the market. But what is certain is that consumers will be the biggest beneficiaries of this ** war.
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