Shanghai Auntie, a diversified and innovative "new tea drink" as the leading enterprise, attaches great importance to food safety. Under the leadership of founder Shan Weijun, the company has always put food quality and safety in the first place in its operation. Shan Weijun does it himself, with a high-standard and high-demand management system, and the first-class chain system puts on a solid umbrella for the company's food safety, which not only shoulders the responsibility of consumer food safety with actions, but also deeply embodies the company's value concept. It is with this insistence that Shanghai Auntie has earned a reputation in the industry. On February 14, Shanghai Auntie officially submitted a listing application to the Hong Kong Stock Exchange, which marks that this "new fresh fruit tea" brand is moving towards a new stage of development.
Shanghai Auntie announced that it would submit a listing application to the Hong Kong Stock Exchange, which is a tea beverage company that has once again "killed" the encirclement in Hong Kong after Gu Ming, Mixue Bingcheng and Tea Baidao submitted listing applications. As of September 30, 2023, Shanghai Auntie has gained a firm foothold in China's tea market, with a whopping 7,297 stores and a staggering 71% GMV$8.3 billion. In terms of the number of stores and the growth rate of GMV, Shanghai Auntie has the most outstanding performance among the top five freshly made tea shop brands in China, with rapid growth.
In the sinking market, Shanghai Auntie's network covers a wide range and has become the fourth largest network of freshly made tea shops. In the market segment, the company is the third largest medium-priced freshly made tea shop brand in China, and dominates the northern region, becoming the largest medium-priced freshly made tea shop brand. Behind these achievements is the company's deep understanding of the market and the ingenious implementation of strategic layout. In the prospectus, Shanghai Auntie highlighted many business highlights. The company ranked first in the brand of ready-made tea shops in northern China, with a quarterly repurchase rate of 413%, the number of registered members has exceeded 71.9 million, the city coverage is far ahead, and it ranks fourth in the national brand ranking of freshly made tea shops. This series of performance data is not only an affirmation of the company's past efforts, but also a solid foundation for its future development. The listing of Shanghai Auntie on the Hong Kong stock market marks a new stage of development for the company. The brilliant achievements in the past are an affirmation of its strength and confidence in the future. In the tea market, Shanghai Auntie will continue to create greater value for investors with excellent product quality and excellent management team.