Zhong Xuegao Ice Cream used to be a superstar in the Internet celebrity industry, however, it has caused an uproar again recently. From the freezing of sales to quality problems, Zhong Xuegao's brilliance seems to hide a bumpy experience, which has attracted widespread attention. This article will delve into the twists and turns of Zhong Xuegao's story and unravel the mysteries behind this ice cream.
Zhong Xuegao's negative public opinion:
Recently, Zhongxuegao ice cream has once again broken into the public eye, but in the form of negative public opinion. was executed for 810,000 yuan, and the issue of equity freezing broke out repeatedly, and these news were like frost, pushing Zhong Xuegao into the cold current. Back at the end of 2023, Zhong Xuegao's equity was frozen for the first time, and the latest news shows that this problem is far from being solved, but is intensifying. The disclosure of the execution of Zhong Xuegao's enterprises has made this crisis even more severe.
Zhong Xuegao's operation is abnormal:
The former "Ice Cream Assassin" became popular on the Internet in 2018 with a "Ecuador Pink Diamond" ice cream priced at up to 66 yuan. However, time has passed, and Zhong Xuegao's abnormal operation has been frequently **. The wage arrears incident caused public outrage, the official social media account fell into a freezing period, and the company entered a whirlpool. The frequent price reduction measures also made Zhong Xuegao gradually lose its former glory.
Zhong Xuegao's ** changes and quality problems:
Zhong Xuegao used to be known for its best ice cream, but the low-priced product Sa'Saa launched in 2023 seems too mediocre. What's even more shocking is that product quality problems come and go. The false propaganda involved multiple products, and consumers began to wonder if it was an IQ tax, and Zhongxuegao's brand reputation was also dealt a heavy blow as a result.
Industry Experts' Opinions:
Zhong Xuegao once excessively pursued Internet celebrity and high-end, trying to set off a storm in the ice cream market. However, it has caused chaos in the ** system, and the breeding of false propaganda has made matters worse. Against this backdrop, industry experts have expressed their views that companies should offer more reasonable pricing, while consumers expect better quality and lower prices. Long-termism becomes the key to the development of the enterprise, otherwise, excessive pursuit of profits will hurt the long-term image of the brand.
Conclusion:
Zhong Xuegao's negative public opinion and ** changes make people think that a former Internet celebrity brand is in such a predicament. On the road of operation, in addition to chasing profits, enterprises should also maintain reasonable pricing and avoid excessive earning of the so-called "IQ tax". Long-term development and the maintenance of brand image are the primary tasks of enterprises, and only by continuous innovation and creating value for consumers can they be invincible in the market. Zhong Xuegao's story may be a cautionary tale for business, reminding us that behind the prosperity of the brand, there are also hidden risks and ups and downs.