The field of live broadcast e-commerce has developed rapidly, and the mainstream ** Nanguo Jinbao has also accelerated its layout. On the morning of March 1, Nanguo Jinbao and Shenzhen Zero One Digital Technology (hereinafter referred to as Zero One Digital) and Liuzhou Hongshang Clothing Co., Ltd. (hereinafter referred to as Hongshang Clothing) held a signing ceremony for cooperation projects in the Guangxi Yunbauhinia Press Hall of Nanguo Jinbao, and reached a consensus and signed a cooperation agreement on e-commerce live broadcast and short ** delivery in 2024.
Headquartered in Shenzhen, China, Zero One Digital has become a leading brand WeChat ecological link service provider in China since its establishment 6 years ago. The group's subsidiaries are distributed in many places across the country, with 5 cross-regional subsidiaries as business centers, 3 major R&D centers, and 5 major operation centers, involving private domain operations, ** live broadcast, big data & AI R&D, etc., with a brand private domain performance of 10 billion years in FY23.
Since October 2023, Nanguo Jinbao has officially entered the e-commerce live broadcast track, created a live broadcast team, and carried out live broadcast with the "Zhao Ge Jin Selection" account (** ID ID: Zhao Ge Jin Selection) and the "Red Clothes New Chinese Style" account (** ID ID: Red Clothes New Chinese Style**) to help rural revitalization and the development of Liuzhou's clothing industry.
This time, Zero One Digital Technology signed a contract with Nanguo Jinbao to deepen the live broadcast of the first number, which will provide technical guidance for the optimization and upgrading of the whole process of the live broadcast of the first number of Nanguo Jinbao, and actively promote the online sales of more special agricultural products and local well-known brands in Guangxi.
Founded in 1993, Hongshang Clothing is a well-known Benshi clothing brand in Liuzhou. It is also a modern enterprise integrating R&D, design, production and sales. From a small clothing store near the "five-pointed star" to a national brand clothing production enterprise with more than 100 employees and annual sales of 20 million yuan, Hongshang clothing continues to break through and innovate. In 2023, Hongshang Clothing will increase the operation of online e-commerce channels and achieve good results in live streaming.
Red Dress Clothing signed a cooperation agreement with Nanguo Jinbao to jointly lay out the field of live broadcast delivery, which is a huge opportunity and challenge for both parties. The live broadcast account of "Red Clothes New Chinese Style**" jointly built by the two parties will empower Liuzhou Red Clothes brand clothing through live broadcasting, achieve more precise marketing, and give new momentum to Liuzhou's real economy.
Chen Yizhao, editor-in-chief of Nanguo Jinbao, who is also the anchor of the live broadcast team of Nanguo Jinbao, said in his signing speech: "Nanguo Jinbao live broadcast e-commerce center aims to create a high-quality and credible e-commerce live broadcast industry chain ecosystem. Through the form of live broadcasting, while recommending high-quality products to fans, it will also provide new first-class e-commerce operation and promotion services for various business entities in Liuzhou, help small and medium-sized enterprises to develop the online market, let products go out, and introduce high-quality foreign products. ”
The successful conclusion of the signing ceremony represents that Nanguo Jinbao will work with more partners for a win-win situation and start a new journey in the field of e-commerce live broadcast.