Chao News client reporter Fan Guofei.
I originally wanted to get the year-end bonus and buy a car, but I didn't expect another wave of discounts, so I didn't have to 'backstab' as soon as I bought a car, and then I watched for two months before making a move. ”
Xiao Yuan, born in the 90s, got a year-end bonus of 50,000 yuan or 60,000 yuan last year, and is preparing to buy a new energy scooter in the near future. Just when he was comparing between multiple brands, he found that many models had launched versions with lower and higher configurations, which bluntly said that it was the victory of the "waiting party".
Source: Xinhua News Agency.
Is electricity lower than oil? Is oil stronger than electricity?
A number of models have been increased and prices have been reduced.
According to the data of the Passenger Association, BYD was surpassed by Geely in January and ranked second in the wholesale sales list, less than 10,000 more than Chery and Changan, which followed closely behind. Under sales pressure, BYD shouted the slogan of "electricity is lower than oil", and many of its models were launched, with a decrease of 20,000 yuan. For example, the Qin plus Glory Edition and the Destroyer 05 Glory Edition start at 7980,000 yuan, compared with the previous version of the champion version of the model, the two new versions of the model** have decreased by 20,000 yuan, adding intelligent voice continuous call, intelligent power-on and off-power and other functions.
Subsequently, Geely Automobile, Xiaopeng Motors, Wuling Motors, Changan Qiyuan and other car companies also released new versions of models with lower grades. Geely Galaxy L6 L7 Dragon Edition was officially launched, with a guide price of 10380,000 yuan and 11580,000 yuan, down 1 percent from the standard version90,000 yuan, new built-in dash cam, full-speed adaptive cruise and other configurations; The L7 Dragon Edition will be available in five versions, with a guide price range of 12570,000 yuan-16970,000 yuan, which is up to 1 lower than the standard version of the same version60,000 yuan, adding openable panoramic sunroof, front side airbags and other configurations.
Geely Emgrand L HIP also released the Longteng version, compared with the champion version of the model, the Longteng version not only dropped 9000 yuan on the **, but also upgraded the configuration of HUAWEI HICAR, reservation charging, 12V power interface and other rich functions.
Xpeng Motors announced that before March 31, all Xpeng G6 models will be reduced by 20,000 yuan for a limited time, and the starting price after the discount will be 18990,000 yuan, entering the ** range of less than 200,000 yuan.
At the same time, Wuling Starlight officially released the 150 advanced version, ** for 9980,000 yuan, a price reduction of 6,000 yuan. Changan Qiyuan also lowered the prices of its models, and the two models of Qiyuan Q05 and A05 are both 7From 390,000 yuan.
Compared with fuel vehicles of the same level, BYD, Geely, Xiaopeng and other brand models have obvious advantages after the price reduction.
However, traditional fuel vehicles will not "sit still", and Beijing Hyundai has played "oil is stronger than electricity.""The starting price of the Elantra has dropped to 7580,000 yuan, equivalent to a price reduction of 240,000 yuan; Buick LaCrosse, Valeant Pro, and Envision Plus provide 350,000 yuan, 550,000 yuan, 650,000 yuan bicycle discount and replacement subsidy.
The car market is getting more and more rolled.
Time is running out for new brands.
At the beginning of the Year of the Dragon, the word "volume" continued to be the theme of the auto market.
In the New Year's "Commencement Letter", Geely Automobile Group CEO Gan Jiayue said that 2024 will be the most "volume" year. According to the plan, the Geely brand will launch three new energy products this year, including a hybrid and two pure electric models, and Geely Galaxy will build a new energy intelligent boutique car with a value of 100,000-200,000 yuan.
He Xiaopeng, CEO of Xpeng Motors, believes that 2024 will be the first year for Chinese auto brands to enter the "sea of blood" competition, and a "fight" in a fierce competition is inevitable. In order to enhance its competitiveness, Xpeng Motors will plan to create new products or redesign 30 models within three years.
Cui Dongshu, secretary general of the passenger association, also expressed the same view. He believes that 2024 is a critical year for new energy vehicle companies to gain a firm foothold, and the competition is destined to be very fierce. "With the rapid increase in the penetration rate of new energy vehicles, the scale of the traditional fuel vehicle market is gradually shrinking, and the contradiction between the huge traditional production capacity and the shrinking fuel vehicle market has brought a more fierce battle. Scale determines the cost and the survival status of the enterprise, and most manufacturers give priority to ensuring their share, which will inevitably lead to the further intensification of competition.
In such a fierce market competition, there is less and less room left for niche brands and new brands. In February, Gaohe Automobile announced that it would suspend production for 6 months, and the owner was faced with the dilemma of rapid depreciation of the vehicle and difficulty in vehicle maintenance and repair. For the Xiaomi car that has not been priced for a long time, the new energy vehicle market of 100,000 yuan - 300,000 yuan has become a red sea, and the major car companies are grabbing the market through the first war, and "the first battle is a life and death battle" is no longer a joke.
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