Today, topic 49 yuan lettuce is fried to 300 yuan
rushed to the hot search on Weibo.
According to reports, on March 3, at the door of a supermarket in Hangzhou that has not yet opened, many young people came from.
Long queues began at 6 a.m.
On social platforms, some netizens posted:
Before 7 o'clock, there were already two or three hundred people, and some people came by high-speed train, and young people went to grab vegetables earlier than uncles and aunts.
It is reported that what makes young people scramble to buy is the price of 4The lettuce of 9 yuan, with the label of "Ten Diligent Days" on the package, is a derivative of the variety show "Let's Farm the Land".
The popularity of the show has driven the offline market to be "hard to find", and consumers are mostly fans of the show and its members. There is a supermarket that opens at half past seven, and this lettuce is sold out at eight o'clock.
Some netizens reported that they got up at half past 6 and queued up until 8 o'clock, although they were limited to "one per person", they still didn't grab it. Some netizens even posted that the original price was 49 yuan of hydroponic lettuce, the second-hand market was fried to 300 yuan a pack!
In this regard, many netizens said that they couldn't understand this kind of "grabbing vegetables", "my brain can't understand them", "I passed by early in the morning and thought that these young people were here for an interview". But some netizens said that everyone is queuing up in an orderly manner, and it is understandable that it is scalpers who should be boycotted.
It is reported that this is not the first time that the derivative products of "Let's Farm the Land" have been put on the shelves of Century Lianhua, since May last year, a series of fresh products such as lettuce, river shrimp, bream, tarpon, silver carp and so on have been put on the shelves many times, and every time they are put on the shelves, they will trigger a wave of panic buying by fans.
Let's Farm the Land" will be broadcast in February 2023, it is a rural farming reality show, through 24-hour full-time, 192-day all-round shooting, let ten urban teenagers go to the land, work at sunrise, rest at sunset, and truly feel the rural farming life.
The variety show "Let's Farm the Land" will break into the domestic variety show market as a dark horse in 2023. In the obviously weak variety show market in 2023, "Let's Farm the Land", a variety show that is all amateurs, only farming, and does not have any audience base before the broadcast, has a Douban score of 9 in a long cycle of 190 days0 strong break.
However, the heat came, and so did the trouble. According to reports, previously, "Ten Diligent Days" also used stalls, live broadcasts and other ways to sell the crops they planted in the program, so that the fruits of their labor could go to the people's table and realize the value, which gave people a very enthusiastic and inspirational feeling. Since May last year, some supermarkets in Hangzhou have repeatedly put on the shelves a series of fresh products such as lettuce, river shrimp, bream, tarpon, silver carp and silver carp sold in "Ten Qintian".
As the show becomes more and more popular, the second season of "Let's Farm the Land" is launched, the popularity of the show and the participating members has risen, and some bad fan circle trends have spread, and it is unbelievable to resell vegetables as star-chasing peripherals.
No matter who grows it, lettuce is lettuce, it's meant to be eaten, not hyped. When the lettuce is just harvested, it is fresh and watery, sweet and crisp and delicious, but if it is regarded as some kind of star-chasing "flaunt", hoarded for a few days, and then resold a few hands, the moisture will be lost, and it will rot and deteriorate, and it is not a "souvenir" material at all.
Qilu Evening News Comprehensive Daily Economic News, Hangzhou**, Beijing Business Daily, Jimu News, Qianjiang**).