In recent years, women's consumption concept has gradually sublimated from "pleasing others" to "pleasing oneself", and under the trend of self-pleasing doctrine, modern women have more expectations for home. So, how can women who love life make their home spaces exquisite, individual, and full of art like taking care of their personal makeup?
On the eve of International Women's Day on March 8,Global Network Home Fnishing visited the German century-old paint brand Alpina Albena located in the North Fourth Ring Road store of Beijing Actually HomeUnder the guidance of the store manager, immerse yourself in the history of the brand's development and appreciate the century-old history of the integration of art and innovation.
In the new era, Alpina innovatively put forward the brand concept of "wall like skin care", with the deep accumulation of quality products in the field of color, design and environmental protection in Germany, and proposes "self-pleasing" solutions, making the home a space full of artistic atmosphere and personality expression.
The brand wall at the entrance shows the 100-year history of Alpina, recording a series of landmark events that have driven the development of the industry.
Since its incorporation in 1909, Alpina has been a pioneer in coating technology.
In 1936, the "emulsion water dispersion technology" was invented, and the advent of this technology laid the foundation for modern latex paint.
Today, Alpina, a premium brand of the DAW SE Group, Europe's largest privately owned manufacturer of architectural coatings and insulation, enjoys a brand recognition of up to 98% in the German latex paint retail market.
In 2015, Alpina entered the Chinese market, and its full range of products - from hardcover interior wall paints, functional interior wall paints to art paints, wood paints, blended paints, and then to Kiev materials, bring consumers not only color and texture, but also the essence of century-old German craftsmanship, technology and environmental protection.
In China, Alpina pays special attention to the expectations and emotional demands of female consumers for home, and proposes a new concept of "wall like skin care" for the first time in the industry. Good skin care must lay a good skin foundation, from the skin base to the facial makeup systematic, in order to have a better facial makeup. In the same way for good wall decoration, from the wall base to the topcoat must also be systematically matched, otherwise the primer topcoat alone cannot fundamentally solve the wall problem and create a good wall. Therefore, Albena is the first in the industry to promote the brand concept of wall protection such as skin care, and is committed to allowing the wall to enjoy skin-like systematic care.
There is a special display area in the center of the North Fourth Ring Road of Alpina's home, and the paint is cleverly displayed, like a high-end skin care product, which conveys Albena's ultimate pursuit of product quality and coating effect to female consumers, and also symbolizes that wall care can be as fine and professional as skin care, from bottom to surface, step by step exquisite, safe and environmentally friendly.
Through this presentation, Alpina effectively conveys to its customers its core values of high quality, health and environmental friendliness. "As a paint brand dedicated to women's and children's health, Alpina products have passed many international authoritative certifications such as the German Blue Angel, Frei Von and the European Union Children's Toy Safety Certification. The product does not contain any plasticizers, preservatives and organic solvents, and meets the safety standards comparable to cosmetics level, which can be friendly to the skin and completely harmless to the human body. Zhang Xing introduced.
This display also vividly conveys the core concept of Alpina's German wall system - 9 layers of painting - the walls can also enjoy the same professional and systematic care as a skin care routine, that is, the wall is like skin care. Zhang Xing further explained: ".From the bottom treatment to the final wall completion, the German painting process can be subdivided into 9 layers, Albena has a full set of product lines, and is equipped with a professional construction team, providing one-stop service, providing a full range of beauty services for the home space, so that the wall layer by layer is environmentally friendly, layer by layer exquisite, and no worries.
This store has many ace products, especially the three wall paintsAlbena Classic Snow Mountain White, Albena Classic Collection and Albena Classic Snow Mountain White embody Alpina's 100-year history of unremitting pursuit of health, environmental protection and quality.
Albena treasures the white wall paint of the snow-capped mountainsIt is an extremely green, healthy and environmentally friendly original imported paint, which has passed the Blue Angel certification and Frei Von environmental protection certification, and can be brushed and lived. The painted walls have a uniform and delicate surface paint with a matte effect, which is not afraid to be appreciated up close, creating an elegant indoor atmosphere and enhancing the happiness of the home.
Albena Zundian wall paintIt is one of the highest level of Albena products, this product is made of the best natural materials and is used for interior walls and ceilings with high quality requirements. Not only does the Zundian series have excellent coverage, but it also has super stain resistance, making it extremely easy to clean stains without leaving any traces.
Albena classic snow-capped white wall paintIt is the original imported mercerized paint for the interior wall, and the gloss of the product at a 60-degree angle can reach 25-30% gloss, with a delicate mercerized luster, and every inch of the wall seems to be embraced by the frost and snow in the early morning.
Through these classic choices, Alpina hopes that more women can discover and experience the changes that Alpina brings not only to the wall, but also to improve the quality of life.
The store has also opened up a special art paint color and craft display area, with 8 million color mixing formula data and 8 kinds of artistic texture effects. Alpina's rich color series and unique artistic texture effects are displayed, allowing customers to feel the texture and color changes of art paint up close, and present the beauty vividly.
Modern women who believe in the doctrine of "self-pleasing" seek infinite possibilities and self-expression in a limited living environment. In the art space created by Alpina, they can not only find colors and textures that match their emotions, but also explore and express themselves in the choice of colors and the design of the space. This is the charm of Alpina, where each wall becomes a canvas for personal stories, personal style and emotions, transforming the home into a space that truly reflects the spiritual and emotional world of the modern woman.