The style of dressing is always changing.
Dopamine", "Maillard", "Old Money Style" and even the "Haidian Style" supported by long black down jackets this winter, people are thinking more and more about dressing. No, the Chinese girl who has just figured out a new Chinese dressing routine through the "Year of the Dragon Robe" has a new style of dressing. Two days ago, the style of "mint mambo" began to spread on Douyin, adding a touch of tender color to this early spring.
Hearing this word, I believe many people are confused. What is "Mint Mambo", what the hell?
Spring, is tender color
Don't panic, this word is not so difficult to understand.
From the point of view of word dismantling, the word "mint" is first associated with a slight cool green color, and in ancient Greek, the word "mentha" was also used to describe the freshest touch of green in spring.
This color is really "early spring". At the moment when everything recovers, the visual colors of nature are all tender, not as bright as the flowers in mid-spring. Moreover, the young grass is new, the trees are budding, and green is also the main and most memorable color of spring.
In fact, green has always been the darling of the fashion industry. In 2021, Italian brand Bottega Veneta's multiple "parrot green" items were released, and the green vision swept the entire fashion circle. In recent years, in the shows of major international fashion weeks, the appearance rate of green is extremely high, and the main theme is "protecting eyesight". For example, at Milan Fashion Week Spring/Summer 2023, the green suit on Gucci's "See You Again" campaign became one of its brightest colors. The 2024 Spring/Summer collection of British classic brand Burberry set up a dark green checkered tent on a green meadow in north London, and a variety of green items were also unveiled at the show.
New Gucci arrivals at Milan Fashion Week Spring/Summer 2024.
However, if we simply use green to interpret the trend meaning represented by "mint", it is a bit one-sided. It is not difficult to find the pattern from the outfits released in the topic, "mint" is not just green, but a color with green as the main color or a low-saturation natural color system, this hue includes light blue, light pink, light yellow and other colors that can express the warmth and vitality of spring, and even covers the representative color of pantone 2024 - soft peach, the color texture is fresh and retro like Monet's impressionist paintings.
Pantone's 2024 representative color - soft peach.
The fresh and elegant natural color palette will make people choose clothing materials that can better show the freshness and femininity of women. The see-through tulle material that was born from the "new Chinese wear" has become the choice of netizens to match natural colors, giving people a kind of uninhibited wanton under the spring breeze. The soft cut makes the draped fabric feel free and easy. Some netizens will add some outdoor elements such as high socks and sun hats to make them more fresh and energetic.
"Mambo" is an intoxication
If "Mint" brings a visual interpretation of spring, then Mambo is an emotional expression of spring.
The term "mambo" is derived from the Latin dance genre, born in Cuba and Haiti in the Caribbean, and is a hybrid product of African and Central and South American cultures.
Most people believe that the name of the mambo is a reference to the shamanic priest from Haiti, who is said to have hallucinated and self-satisfied with unusual fanaticism in entertainment and even religious activities.
Thanks to the development of Hong Kong and Taiwan film and television, the connotation of "breaking through the shackles" expressed by "Mambo" has been recognized by more people in China. In the movie "The True Story of A Fei", there is a clip of Leslie Cheung dancing with ** on his balcony, which is a mambo dance, which highly matches the character of "Xu Zai" played by Leslie Cheung in the film.
The Taiwanese film "Millennium Mambo", released in 2001, broke away from the existence of "Mambo" as a dance name, and only used its extended "fanaticism" and "breaking through the shackles" as emotional expressions, telling the story of the heroine Vicky's obsession and liberation with love in the context of people's frenzy for materialism around the millennium. In the film, Vicky, played by **, has a monologue on the Jilong Road Bridge in Taiwan, which makes people equate Mambo with the emotions of intoxication.
Nowadays, more and more artists and costume designers are applying the emotions expressed in "Mambo" to their clothing. The Cruise 2024 trend "Mint Mambo" is one of them. Here, the word "mambo" is used to express people's intoxication with natural colors, and by extension, to express people's yearning for nature when spring comes.
In fact, yearning for nature has frequently appeared in various forms of people's lifestyles in recent years, and more and more people are eager to replenish energy and obtain emotional value from nature. From forest outfits to camping, from city walks to country tours, people are always expressing their enthusiasm for embracing nature in various forms. In the early spring of 2024, people will express it in the form of "mint mambo". When the mint green and some natural colors that represent spring are combined with the mambo mood that represents intoxication, the attitude of spring to untie oneself and express oneself and go to nature outside the noisy "steel forest" is revealed.
Why is a fashion trend a trend?
As the old saying goes, "people depend on their clothes". Every style of dressing is a personal expression of people's attitude towards life. The fashion trend of clothing is the common recognition of a certain attitude by most people.
Search for topics on Douyin Spring is going to mint mambo, you can see a lot of spring outfits to share, the creator through the combination of green and natural colors, the lightness, stretch and vitality of spring, through cross-dressing, atmospheric look, daily life on the street, etc., tell people "This is my spring attitude". Once this attitude expression has taken shape, it has become a trend. The popularity of mint mambo has also attracted many clothing merchants to combine this attitude with their own style, providing more product options for such a trend.
The formation of a fashion trend is not only the result of many consumers spontaneously agreeing with their attitudes and putting them into action, but also the joint efforts of platforms and merchants.
Douyin e-commerce is such a platform, which is leading the trend of clothing through the joint efforts of the platform and merchants. From "Dopamine" to "Maillard", and then to "Mint Mambo" in early spring 2024, Douyin e-commerce has set off different types of fashion trends many times. The formation of a fashion trend is not only the result of many consumers spontaneously agreeing with their attitudes and putting them into action, but also the joint efforts of platforms and merchants.
Fashion is inherently topical and can inspire different types of creators. Under the interpretation of different colors, different styles and different styles of wear, the high-quality content created by the creators of "Mint Mambo" gives it the opportunity to become a trend promoter, attract more consumers to join the ranks of personalized wear, become a trend participant in life, and form a fission of the trend.
With the help of users' spontaneous participation in content creation, consumers can see the current life trends and life attitudes expressed by people's clothing on Douyin e-commerce. In this process, the participation of merchants can allow brands to leverage their strength to achieve accurate category conversion, help consumers realize the whole consumption link of planting, searching, and pulling weeds, bring sales growth, and let more users' inner desires be discovered and revealed. And hot trends like "mint mambo" can help brands find short-term or medium- and long-term popularity, attract more people who recognize it to join this attitude to life, so as to plant their favorite high-quality products, consumer discovery trends and consumption trends, can be completed in a highly efficient product chain, helping merchants to achieve the precipitation of brand equity, to achieve "quality and efficiency integration".
Based on the insight into the user's aesthetic and spiritual expression, it originates from the public and returns to the public, which is the underlying logic of Douyin e-commerce to lead the fashion trend, and it is also the fundamental reason why it can cause repercussions among users every time. From the process of creating fashion trends in Douyin e-commerce, we can see that fashion trends are not only the recognition of consumers' attitudes towards life, but also can act on business, so that platforms, users and merchants can achieve a win-win situation.
This spring, many people have begun to look forward to joining the ranks of "mint mambo", shuttling through the crowd of natural colors, and feeling the fresh life, what about you?