With the deepening of economic development, the consumption trend of coffee drinks in China is developing in the direction of higher quality, diversification and convenience. With the deepening of cultural exchanges and globalization, domestic consumers have begun to pay attention to the origin of coffee, the production process, and the inheritance and experience of coffee culture. The change in consumer behavior intuitively reflects the change in the concept of coffee consumption, and also prompts the coffee market to accelerate the response to the demand for coffee products.
Observing the current consumption trend of China's coffee market, in addition to the continuous fierce competition of freshly ground coffee, consumers are paying more attention to the quality and flavor of high-quality coffee beans and powder. Caffè Vergnano, a leading Italian coffee roasting company known for its high-quality origins, high-quality coffee ingredients and slow-roasting methods, seized the opportunity to actively respond to the growing demand for high-quality coffee in the Chinese market and officially launched its products to China through the Tmall Global platform. Vergnano's full range of products meet the needs and scenarios of different consumer groups, coffee capsules and coffee care bags are suitable for office workers and people with limited time, and coffee beans and powder products provide a high-quality choice for people who enjoy coffee moments at home.
Espresso culture.
In the field of daily coffee consumption, more and more people tend to consume coffee wisely, and the preference for buying coffee is also emerging. E-commerce platforms offer convenience and variety of options, including products of different origins, baking levels and flavors. Information such as reviews and feedback from other users also has a significant impact on consumers' purchasing decisions.
In addition, people can buy coffee from different countries and regions, which helps to promote the spread of coffee culture from different origins.
In the case of Italian coffee, for example, espresso is usually served in small cups, and this type of coffee, known as "espresso", has a rich taste. Roasted coffee beans with flavor are usually selected for preparation, and espresso is made with hot water and high pressure in an "espresso machine". Espresso has an important place in Italian society and has a special coffee culture.
High-quality coffee raw materials and roasting technology inheritance.
As one of Italy's oldest coffee roasting companies, the brand has been carefully run by the Vergnano family for more than 140 years and is committed to promoting authentic espresso around the world. According to Carolina Vergnano, the current CEO of the brand, the exceptional quality of Caffè Vergnano coffee is due to the careful selection of the world's finest coffee growers, and the slow and traditional roasting of the coffee, which highlights the value of the coffee's specialness. Ms. Carolina also said that Caffè Vergnano represents the essence of Italian coffee art, and that this unique and transcendent exploration will help to strengthen the concept of "Made in Italy". Today, Caffè Vergnano has been exported to more than 90 countries around the world and is actively deploying in the Chinese market, believing that the company's unremitting pursuit of perfection can win the praise of Chinese coffee connoisseurs.
Future outlook. At a time when the purchasing behavior of Chinese consumers is changing greatly, in order to be able to provide high-quality coffee for the Chinese market, Caffe Vergnano has officially entered the Tmall Global platform. For Chinese consumers with different taste preferences, extraction methods, and drinking habits, Caffè Vergnano has brought different flavors of coffee beans, powders, easy-care bags, capsule coffee and other products. In this regard, Ms. Carolina expressed the hope that Vergnano's high-standard products can not only be integrated with the coffee drinking habits of the Chinese market, but also deeply contact the Chinese market with the help of e-commerce platforms, and gradually enter people's homes and become known. She also said that Caffè Vergnano's dream is to make the quality of its products known to as many people as possible, as well as the values of its brand, and in the future, she hopes to achieve this goal by opening Caffè Vergnano's branded coffee shops across the country.
The coffee industry in China is still on the rise, and brands in the industry are constantly striving to provide consumers with a coffee experience that meets their changing needs and expectations. In this vision, coffee is not only a commodity, but also seen as a cultural beverage that connects people, promotes communication, inspires creativity, and enjoys life.