On March 4, Li Auto suffered ** in Hong Kong, and its stock price ** fell by 1071%, closing at HK$160 per share, with a market capitalization of 3395HK$2.3 billion. And on March 1, that is, the night after the release of Ideal Mega, Ideal Auto also experienced a large increase in price of 510% at 43 per share**54 US dollars, the market value evaporated by about 16.5 billion yuan.
The share price of Li Auto has been affected by many factors. On the one hand, the entire auto market is facing an unfavorable trend, and Hong Kong auto stocks collectively opened lower today, including Li Auto, Xiaopeng Motors, Leapmotor, NIO, GAC Group, BYD, etc., although the decline was much smaller than that of Li Auto.
Li Auto's share price** is much higher than other auto stocks, and the main reason for this may be that MEGA's order volume has not met expectations. On March 1, Li Auto officially released the Ideal MEGA, a new car that only launched one model and a price of 55980,000 yuan, and will be delivered on March 11. At the press conference, Li Xiang, CEO of Li Auto, said that MEGA will become the next hit model of Li Auto, and he is confident that it will become the first in sales of more than 500,000 people.
Ideal MEGA is the first pure electric vehicle and the first MPV model of Li Auto. Its body size is huge, but this bulky body is not suitable for most families, as it will greatly affect the range performance. This is also the reason why many new energy MPVs choose plug-in hybrids, such as the Denza D9, WEY brand Gaoshan, VOYAH Dreamer, etc. At the same time, the performance of pure electric MPVs is relatively poor, and sales are mediocre.
In terms of power, the ideal MEGA adopts an 800V pure electric architecture, equipped with a dual-motor four-wheel drive system, with a maximum power of 400kW, a maximum torque of 542 Nm, and a 0-100km h acceleration time of 5In 5 seconds, it has a range of 710 km. At the press conference, Li Xiang called the ideal MEGA the world's fastest charging and largest electric passenger car.
Li Xiang revealed that the reason for the development of Ideal MEGA is that the current mainstream high-end MPV product power is poor, and Ideal MEGA hopes to fill this gap and change consumers' choices.
Although the price of Ideal MEGA is in line with the previously advertised price of less than 600,000 yuan, this price exceeds market expectations. So far, Li Auto has not announced the number of orders for the MEGA, which also raises questions about the car's future market performance.
At the same time, Li Auto also launched **L7 L8 L9, these ** products have been greatly improved in performance, but ** basically unchanged. Although this move has achieved an increase in price without increasing prices, compared with the strategies of other car companies to reduce prices and increase allocation, the launch of the **L series feels less than expected.
**10,000 Fans Incentive Plan Overall, the sharp drop in Li Auto's share price reflects the market's concerns about the future performance of the new car market. Li Auto's sales target for 2024 is 800,000 units, and this year is also an unprecedented year for Li Auto's products. Li Auto's plan is to enter the MPV market through the MEGA, ensure market growth through the L series products, and seize the new M7 market through the L6. However, achieving this goal is not easy, especially in the highly competitive automotive market.