On March 1, Li Auto's first pure electric MPV was officially launched, with an announced price of 55980,000 yuan. After two days, I passed by the supermarket store of Li Auto, and the actual car had already arrived at the store, and the scene was crowded. I felt the aura of the ideal mega up close, so I had this article.
This face is the advertisement. The front face style of the bullet may be a tribute to the classic Toyota Overlord, but the hidden headlights and front grille make the Ideal Mega look more like a scaled-down version of the Harmony.
The design of the front is wide and the rear is narrow, and the tail is close to a square section is also very controversial. Today, let's not introduce the specific configuration of this car too much, but to study and study the playing style of the ideal car deck, can we also play a pair of king bombs?
Refrigerators, color TVs, large sofas, this label of the ideal car is already known to the world. The first thing you see is the refrigerator, which has become larger in size, and the function has been upgraded, and it also supports heating, refrigerator and oven.
The color TV has also been upgraded. The second row is equipped with a 17-inch OLED display as standard, supporting 3K screen projection, surround sound projection, and the world's first in-car Dolby Vision, which makes watching movies and playing games more immersive.
The large sofa has also been upgraded. The whole car is equipped with heated seats for seven seats as standard, and seat ventilation and spa-level 16-point massage are standard in the first and second rows. 270° wrap-around heating from the seat cushion and backrest to the armrests and leg rests. The main driver's seat cushion has three levels of adjustable hardness, the second row of two-seater independent large sofas, and the third row of seats are also electric.
Whether it's a joke or a strategy. The release of Ideal Mega really allows us to see the importance that Ideal Auto attaches to the label of "refrigerator color TV sofa", and strengthens it, and is determined to go down this road.
Looking back at Li Auto's sales data in 2023, it is expected. But unexpectedly, Ideal MEGA has abandoned another important label of Ideal Auto, "Range Extension". You know, Li Auto is the first car company to use gasoline range extenders in mass-produced passenger cars. The previously released L7, L8, and L9 are all gasoline range extender models without exception. Friends are vigorously developing range extender vehicles in full swing, but the ideal is to give up the road of range extender? It is the ideal that makes the market accept the extended range, and the first to give up the extended range is also the ideal? If you can figure out who you want to sell Ideal Mega to, I think you will be able to get the answer to this question.