On February 25, Zong Qinghou, the founder of Wahaha Group, passed away due to illness, and the sales of Wahaha's products skyrocketed. Unexpectedly, Nongfu Spring, which shares the hot land of Hangzhou with Wahaha, unexpectedly fell into the whirlpool of **.
Nongfu Spring and the founder behind it, Zhong Sui, have become the object of criticism and criticism by netizens, and all kinds of accusations and slanders are like flying small compositions, forming an invisible storm that pushes Nongfu Spring to the cusp, and Wahaha has unexpectedly benefited from this turmoil, forming a ** situation of "the stars hold the moon, step on the low and praise the high".
Some retailers even revealed that under pressure, merchants and supermarkets in many places have removed Nongfu Spring products from the shelves. Nongfu Spring's various drinks are packed in sacks.
In order to support Wahaha, some netizens divorced her husband as a salesman at Nongfu Spring.
In the face of all kinds of doubts from the outside world, Zhong couldn't sit still, but the voice of doubt did not completely subside. Nongfu Spring's share price once recorded ** for three consecutive days. The original intention is clarified, but the more it is described, the darker it becomes.
Specifically, Nongfu Spring fell for three consecutive days, including 3 on March 138%, March 4, down 117%, as of March 5**, Nongfu Spring's share price recorded ** for three consecutive days. After the market opened on March 5, Nongfu Spring's share price fell rapidly, and hit the low of the day's stock price after 11:00, followed by a round of ** at noon; In the end, Nongfu Spring's ** price per share was 4155 Hong Kong dollars, down 200%。
Nongfu Spring Investor** staff said that stock price fluctuations belong to the normal adjustment of the capital market, and for online public opinion, I believe that rational consumers can judge right and wrong by themselves, and what the company can do is to do a good job in performance.
However, as a ** once commented, consumers' preferences and choices are important factors for the survival and development of any brand, and this kind of market behavior is understandable. However, market competition is not a life-and-death war, and consumers' choices are not based on love and hate. On the contrary, the market is like a vast ocean, which is large enough for brands like Nongfu Spring and Wahaha to thrive together.
According to the business investigation, Nongfu Spring Co., Ltd. was established on 1996-09-26, with a registered capital of 112464660,000 yuan, the number of employees is 5000-9999, the number of insured people is 7931, and the company is headquartered in Zhejiang.
Yangshengtang*** is the major shareholder of Nongfu Spring, with a shareholding ratio of 668215%。The actual controller of Yangshengtang is also Zhong Sui, and Zhong Sui ultimately benefits from 66 shares8215%。