As a leading sports brand in China, Xtep has been striving to enhance its brand value and market position. In a highly competitive market environment, Xtep has adopted a unique strategy of partnering with premium brands to appeal to a wider consumer base.
The combination of Xtep and Saucony, a world-renowned running shoe brand, not only reflects Xtep's unique market positioning, but also successfully shortens the distance with high-end consumers.
First of all, the in-depth cooperation between Xtep and Saucony has endowed the Xtep brand with high-end brilliance and successfully captured the hearts of high-end consumer groups. Saucony, the king of the global running shoe market, has a supreme brand reputation.
Therefore, the cooperation between Xtep and Saucony has not only enhanced the brand image, but also achieved a qualitative leap in brand awareness and influence. Xtep has now successfully entered the high-end market, attracting the favor of high-income consumers.
Data shows that since 2019, Xtep has been operating carefully in five years, and its sales revenue has increased year by year. It is estimated that by 2024, sales will reach 40 billion yuan, with an annual growth rate of more than 20%. Xtep's road to the peak is inseparable from the support and cooperation of Saucony.
Xtep's cooperation with Saucony has firmly grasped the hot spots in the market, which has made the popularity of Xtep qualitatively improved. The movie "Flying Life 2", as a popular work for the Spring Festival, took only 12 days to exceed 2.7 billion at the box office.
As a sponsor of the film, Xtep successfully leveraged the influence of the film to make the Saucony running shoes Xtep sports brand a hot topic, thus further enhancing the brand's popularity. Created by well-known Chinese director Han Han, the film is set in a marathon and depicts the story of young people chasing their dreams.
The film was well received upon release, providing an opportunity for Xtep to capitalize on the film's popularity to successfully squeeze into the market and enhance the brand's popularity and influence.
Xtep's sponsorship of "Flying Life 2" contains a deep match between the brand and the theme of the movie. As a native of China, Xtep has formed a unique brand image and market position after a long period of precipitation and polishing.
With the theme of marathon, "Flying Life 2" focuses on the story of young people chasing their dreams, which coincides with the values advocated by the Xtep brand. By sponsoring the film, Xtep achieved emotional resonance with the audience, further deepened the brand image, and attracted more consumers' attention.
At the same time, Xtep's sponsorship not only demonstrates its effective cooperation with celebrities, but also enhances brand recognition and recognition. In the movie "Flying Life 2", Xtep invited Shen Teng as the protagonist of the movie, and cleverly made him wear the running shoes of Xtep's brand Saucony.
As a popular comedian in China, Shen Teng is well received by young audiences, and his image is integrated with the image of the Xtep brand, which strengthens the brand's recognition and recognition.
Xtep understands branding and not only demonstrates the close relationship between the two in product design and sales through its in-depth cooperation with Saucony, but also presents its high brand image to the world through well-planned event sponsorships.
Xtep has hosted or sponsored many international and domestic marathons, inviting participants to wear Xtep brand sports equipment, demonstrating its professionalism and fashion, thus arousing widespread attention from consumers.
By sponsoring marathons, Xtep actually has a deep insight into consumers' health and sports needs. With the improvement of living conditions, the public's attention to health and sports is also increasing, Xtep cleverly binds its brand image to health sports, attracting the attention of a large number of fitness enthusiasts and running fans.
Taking the Shanghai Marathon sponsored by Xtep as an example, thousands of participants and spectators inside and outside the venue witnessed the display of Xtep's brand image under the halo of participants wearing Xtep running shoes and sportswear.
Xtep's sponsorship of large-scale sports events is one of the strategies for brand upgrading and image rebuilding. Through these activities, Xtep has created a brand image that is closely linked to sports, so that the brand is no longer just a sports brand, but a symbol of a healthy lifestyle.
Xtep's sponsorship has inspired more people to be enthusiastic about sports, thereby enhancing the brand's image and trust. In addition, the extensive coverage of large-scale events has also provided Xtep with more opportunities, which has greatly improved the effect of brand advertising.
Xtep enhances its brand influence through event sponsorship.