Medical brand planning is particularly important for medical products, and the promotion of the same type of medical products with traditional ** has had little effect. Take Bausch & Lomb and other ophthalmic products as an example, because of the clear positioning of its own positioning, the reasonable layout of the industry's ** and self-** platforms and e-commerce and have achieved great success. First, the industry brings together consumer groupsBausch & Lomb's products are mainly eyewear and other eye care products, and the first thing to consider when doing medical brand planning is the industry platform, so we can see Bausch & Lomb's promotion information on the medical category from ** Lilac Doctor. Bausch & Lomb did not push its own products, but focused on ophthalmology-related sectors for promotion, which is where the consumer group is concentrated, and the effect after promotion is very good. 
2. Use self-** to get private domain trafficIn this regard, Bausch & Lomb mainly focuses on platforms such as Station B and Xiaohongshu, and puts an end to textbook science popularization in the promotion method, but chooses the UP master and doctor in the medical field to promote and use the celebrity marketing model to establish a good brand image again. 
3. Increase e-commerce channels to increase salesBausch & Lomb is also one of the first medical brands to deploy e-commerce, precisely because it attaches importance to private domain traffic, so the sales volume of e-commerce platforms is very considerable. Professional medical product planning will create a marketing matrix, each platform can not only independently collect traffic and have the ability to convert, but also form a promotion matrix to improve the reputation of brand products. 
Hangzhou Da'an brand planning believes that excellent brand planning attaches more importance to technology empowerment, and will refer to the data analysis report to formulate targeted planning plans.
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