Among today's diversified overseas channels, the independent station model of cross-border DTC (Direct to Customer) brands is widely favored by the industry because it is in line with the trends of consumption verticalization, mobile social networking, and content marketing. However, Nuggets Overseas also faces many risks, such as different compliance policies, different payment methods, different consumer markets, and different ways of handling objections, etc., which are all common pain points for independent station acquiring. The following is an example of how Airwallex can help independent website merchants expand their business overseas.
Pain point 1: Consumers in different regions prefer different consumer payment methods.
How to break the game: deep localization of acquiring - it has acquirer qualifications in various popular markets around the world, and can support local bank card acquiring and localized payment methods around the world.
Airwallex's global acquiring solution accepts more than 160 payment methods in over 180 countries and regions, and is deeply localized in Europe and Southeast Asia, supporting popular local payment methods such as Dana, GrabPay, Kakaopay, Bancontact, Sofort, and more.
Airwallex also supports KLARNA, ATOME, and other BNPL payment methods that are popular in Europe, the United States, and Asia. Provide consumers in Europe, America, Southeast Asia and Hong Kong with a more convenient "buy now, pay later" payment experience.
A variety of payment methods support consumers to purchase goods in their familiar consumption methods, thereby reducing the cost of trust, improving the success rate of sales, and solving the problem of acquiring on independent stations.
Pain point 2: Different countries and regions have different laws and regulations on payment, foreign exchange, etc.
Breaking method: The card set is directly connected to the acquirer, and more than 50 domestic and foreign payment licenses are compliant and reliable.
Airwallex has become a member of Visa, MasterCard, American Express and UnionPay International, which allows it to interact directly with the payment and clearing networks of the card networks, so as to ensure the success rate of payments and improve the timeliness and stability of acquiring services.
airwallex holds Chinese mainland payment business licenses, as well as licenses from Hong Kong, the United Kingdom, the United States, Australia and other countries and regions around the world, and more than 50 domestic and foreign payment licenses to escort the business development and operation of independent station merchants, independent station acquiring is no longer trapped by local laws and regulations.
Pain point 3: cross-border**, how to deal with disputes.
How to break the game: a localized service team that responds in real time.
It is reported that airwallex has more than 1,400 employees in 20 offices around the world, including more than 600 teams in Chinese mainland, and the localized service team has a better understanding of the local needs and pain points of overseas enterprises. When independent website customers encounter disputes, the local service team can provide them with an intuitive, clear and easy-to-use dispute management system to help quickly resolve transaction disputes and effectively reduce the chargeback rate. In addition, the local service team can respond to the diverse needs of independent station customers, so that thousands of stores and thousands of faces, and provide customized services for each independent station customer. Independent station acquiring is no longer troubled when encountering ** disputes.
Airwallex's comprehensive financial services and comprehensive product services can better solve the problem of independent website acquiring and respond to the business needs of overseas merchants. With the deepening of economic globalization and the shift in the focus of China's overseas brand operations towards independent websites, Airwallex will play a greater role.