The term "four places" refers to the consistency and uniformity of the content when establishing **. Specifically, it includes four aspects: consistent style, consistent branding, consistent language, and consistent layout.
The first is "style consistency". In the construction, consistency of style is one of the very important factors, which indicates the overall style and image of the company. Whether it's colors, fonts, images, or interface design, they all need to be consistent. For example, if you choose a graphic design style, then the entire page should maintain that style, not graphic design for a while, and a style for a while, causing confusion to users.
The second is "brand consistency". A brand is the image of a business or organization, which represents the values, culture, and beliefs of the enterprise. When building, it is necessary to maintain consistency with the brand to enhance the recognition and value of the brand. Whether it is the first logo, slogan or text expression, it should be consistent with the brand image. For example, if your brand focuses on high-end luxury, then the design, content, and language on the brand should reflect this brand image, and not convey a message to users that is inconsistent with the brand positioning.
The third is "linguistic consistency". Linguistic consistency refers to the use of the same vocabulary, grammar, and expressions so that users don't get confused throughout their browsing. When writing ** content, it is necessary to avoid using contradictory wording and expressions as much as possible to maintain the consistency and accuracy of information. For example, if you provide product sales services, then the vocabulary of the purchase button should be consistent throughout the entire page, and different expressions such as "buy", "buy", "shop", etc., should not appear on different pages, which will cause confusion to users.
The last one is "Layout Consistency". Layout consistency refers to consistency in layout design and arrangement throughout the page. The layout should be concise and clear, so that users can easily find the information they need in different pages. For example, the position and style of the navigation bar should be consistent across pages, and different pages should not have inconsistent positions of the navigation bar, which will disorient users.
In short, the "word four" refers to the consistency and unity of the content when establishing **. By maintaining consistent style, consistent brand, consistent language and consistent layout, you can improve the user experience, increase brand recognition, and improve the quality and effect of **.