Tomatoes, as a vegetable introduced to China in the Ming Dynasty, have become one of the important vegetable categories in China after hundreds of years of cultivation and planting. In recent years, with the improvement of people's material living standards, the demand for tomatoes has grown rapidly. Some areas have seized the market opportunity to increase their economic income and improve their living conditions by growing tomatoes. There are countless cases of unsalable tomatoes that have led to the destruction of some farmers. Next, we will combine the real case of 10,000 catties of tomatoes on the market and unsalable, ** low to the price of cabbage, the price reduction is difficult to sell, and growers can only use it to feed sheep to analyze the countermeasures when tomatoes are unsalable.
Tomatoes, like other agricultural products, are facing the dilemma of large-scale production and cannot get rid of unsalable. Unsalable tomatoes are closely related to the characteristics of tomatoes, with strong adaptability and growers willing to plant; It can adapt to the planting environment in the north and south of China, and has the basic conditions for large-scale planting; It is rich in nutritional value and consumers are willing to eat it. Tomatoes are rich in vitamins and nutrients that are beneficial to the human body, which can supplement the body's needs and improve human body functions. In addition, tomatoes have a high yield, can be picked multiple times and are cheap, which is in line with the consumption habits of ordinary consumers. Therefore, from the perspective of the logic of the consumer market, growers are willing to plant, and consumers are willing to eat and conform to consumption habits, which has the basic factors of unsalable.
Recently, there was a news report that villagers in the Alxa area of Inner Mongolia had 10,000 catties of unsalable tomatoes in their homes. In the same period last year, it was two yuan, but now it has fallen to the price of cabbage, only selling for yuan, and no one buys it even if it is refrigerated and distributed. Growers can only watch the tomatoes rot and end up feeding the sheep. This is not an exaggeration, but a choice that growers have no choice of. When the cost of picking and storage is higher than the profit, it is more cost-effective to compost and feed the sheep than to pick, otherwise it will only lose more and more money.
The reasons for unsalable tomatoes are complex and varied, but in the final analysis, it is related to the supply and demand market, quality, sales channels and brand. Growers blindly follow the trend of planting, and when the ability to increase significantly in a bumper year, and the demand does not increase accordingly, it is easy to cause price drops and unsalable. In addition, in the process of tomato cultivation, inadequate management measures can lead to plant malaise, pests and diseases, and thus the quality of tomatoes will deteriorate. Both early and late picks will reduce the quality, the early harvest will not taste good, and the late harvest will be easy to rot and deteriorate. Despite the high quality of tomatoes and the high market demand, the lack of sales channels will still lead to unsalable. Large-scale cultivation of tomatoes has higher requirements for sales channels. The stability of the sales channel is crucial, and even if the quality is poor, it can be monetized through the sales channel. If you don't have a sales channel, you're just waiting for an acquisition. The brand is an added value, which goes beyond the value of the tomatoes themselves and can increase sales**. Because it is common for the quality of the brand image to directly affect the sales situation. For example, the once extremely popular Black Brin was rejected by consumers because of its poor brand image.
Solving the problem of unsalable tomatoes requires the right medicine. To improve the quality of tomatoes. Learn advanced tomato planting and management techniques, pay attention to water and fertilizer management, field management and pest control, and comprehensively improve the quality level of tomatoes to meet the needs of the middle and high-end consumer market. It is necessary to build online and offline sales channels. Establish Internet thinking, use the Internet to sell tomatoes, and try to promote products by means of short live broadcast. You can rely on the Douyin platform to strengthen publicity and form a scale effect. Finally, we should pay attention to quality construction. In the competition in the consumer market, tomatoes should form the advantage of differentiated competition, with distinctive industry characteristics and unique brand value.
The quality of tomatoes is very important, no matter what time of year it is. Ignoring quality may lead to frequent after-sales service. Brand building is a long-term process, but once a brand is formed, it will bring great value. Therefore, we should pay attention to quality improvement and brand building to solve the unsalable tomatoes and achieve better sales performance.