After the end of the epidemic, Chinese tourists, who have made important contributions to the world tourism industry, have once again become the focus. In order to attract Chinese tourists to return again, many countries have resorted to all their resources, and the low profile has reached the highest level in history.
However, there are also countries that do not find ways to attract tourists, but rather make long speeches. For example, Bloomberg in the United States published a special article saying that China's money is hard to earn: flights have not recovered enough, and Chinese tourists have shrunk their overseas travel significantly, resulting in a global loss of $130 billion.
In and out of the words, it is not difficult to think of those tunes that sing about China. So, is the truth of the matter really as reported by the US media? Chinese tourists don't like to travel abroad anymore?
After the epidemic, countries around the world are making efforts to recover their economies, and some major tourism countries are keeping an eye on Chinese tourists, hoping that Chinese tourists will regain their enthusiasm for tourism and return to their old places.
Judging from the current situation, it may take some time for the number of Chinese tourists to return to the level of a few years ago.
However, Chinese tourists are not as hot as they used to be, why is that?
According to the logic of the US media, that is the theory of China's collapse. In their opinion, if Chinese tourists don't come out to play, the standard of living has declined, and to put it bluntly, there is no money.
Is this really the case? Of course not!
Let's look at the economic indicators first, last year, our economic growth rate remained at 5About 2%, how much is it in the United States? 2.5%。
No matter how you look at our economic growth rate, it is all good. So, those who are shouting about collapse, you can rest!
Let's look at the tourism situation. Don't see that domestic tourism is very cold, but domestic tourism continues to be hot!
There are those who go to Tianjin to take the Ferris wheel to enjoy the beautiful scenery of the city, and those who go to Beidaihe to see the sea, Universal Studios in Beijing has become a check-in destination, and there are countless fans in the Zibo barbecue circle.
The most lively, to belong to the ice and snow world in Harbin, the southern small potatoes in batches have gone north one after another, a bite of "Erbin", only three days on New Year's Day, Harbin Bing received more than 3 million tourists! It's not your average hit! Even Switzerland Tourism came to interact and share the heat.
Let's look at European and American countries. European countries are not peaceful, either marching ** or **, and the most ferocious is France. The murder of a teenager of Algerian origin triggered large-scale riots, smashing and burning in many places, and there was a great tendency to develop into a national **, ** had no choice but to impose national martial law to quell the riots.
As for the United States, it is mainly affected by the tension between China and the United States, especially the hawkish remarks against China in the United States, which has greatly affected the Chinese people's favorability towards the United States, and there are also many doubts about the personal safety of traveling to the United States.
If you look at the world, you can better understand the concerns of Chinese tourists about the safety of outbound travel. The Russia-Ukraine war has not yet ceased in the past, and the Palestinian-Israeli conflict has continued to spill over into the Red Sea, as well as small-scale conflicts and riots in various regions, all of which have made Chinese tourists more worried about the safety of outbound travel.
For tourists, travel is a journey of spiritual pleasure, first of all, safety, and secondly, a good mood. No one will go to a place where you are uneasy, and if you are not in a good mood, you will cancel your order at any time. In a word, the world is not peaceful, which not only affects personal safety, but also affects the mood of travel, which is the main reason why Chinese tourists do not like to go out.
In the past two years, even if the number of Chinese tourists has not recovered to the level of a few years ago, it is still the main customer of the tourist power. In Japan, for example, even though the number of Chinese tourists is much lower than before the special period, due to factors such as nuclear-contaminated water, it still accounts for more than half of Japan's tourism market share.
At present, the hottest tourist destination abroad is Southeast Asia, because of the short distance, beautiful scenery, ** close to the people, typical good quality and low price. Whether it is a luxury tour of local tyrants or a group tour of ordinary people, it can be satisfied. However, the number of Chinese tourists to Southeast Asia has not recovered to the levels of a few years ago, and one of the main factors is security.
In the past two years, there have been frequent personal injury accidents among tourists in Southeast Asian countries, and the impact is relatively large on the two cases last year. One was in May, in Bali, Indonesia, where two Chinese tourists died mysteriously. They even stayed in 5 star hotels! Although the conclusion given by the local investigation was that one of the deceased later committed suicide, it still did not dispel the doubts of the Chinese tourists.
The other was in October, in Thailand, two Chinese tourists were killed and injured in a sudden ** case. The place of the crime was the shopping plaza of Skylaw Paragon, and more than 40 shots were fired in a row, causing a tragedy. Soon after the incident, another ** case occurred in southern Thailand, resulting in more than a dozen injuries. After the incident, many Chinese tourists were no longer in the mood to play and hurriedly packed up and returned to China.
The psychological shadow caused by these two accidents to Chinese tourists should not be underestimated, and they remind everyone that in addition to accidents, other personal risks can also occur at any time, and outbound travel needs to be cautious!
Let's talk about Japan. In contrast, the safety factor for tourists to Japan is higher, but the number of Chinese tourists is still far below the level of a few years ago. It is not difficult to recall that Japan did an extremely irresponsible thing last year, that is, it discharged nuclear-contaminated water into the sea without sufficient safety arguments, resulting in damage to the country's image.
Since most of the regions are revisited, the tourism departments of various countries have also put a lot of thought into it. For example, the Singapore Tourism Board (STB) has discovered a lot of new ways to play in the Lion City, aiming to impress Chinese tourists with new experiences. Other countries, such as Fiji, Switzerland, Poland, Sweden, Italy and other countries, have also launched roadshow promotion activities. They focus on starting from the preferences of Chinese tourists, combining local characteristics, focusing on bringing tourists the fun and pleasure of immersive tourism, in short, changing tricks to attract Chinese tourists.
In the face of the enthusiasm of various countries, our country has also responded positively and implemented a visa-free policy for some countries, which has been unanimously affirmed by the tourism industry. The person in charge of the United Nations Tourism Organization praised that China's move will not only promote the prosperity of tourism in Asia, but also contribute to the recovery of the world tourism industry.
In addition, it is worth mentioning that with the continuous improvement of our country's international status, more and more foreigners hope to come to China to have a look. For example, this winter, Harbin's ice and snow world has become popular all over the world, and many foreigners have come to experience the Chinese-style ice and snow festival. Therefore, it is conceivable that our country's tourism industry has great potential in the future!