Most of the ways for sellers to push new products in the early days were to use large coupons with advertisements to speed up the rapid delivery of early products after the original price of new products were put on the shelves.
Following Japan and France, Amazon America also released a new regulation on coupon pricing requirements yesterday, and it seems that the previous way of pushing new products has become no longer effective.
Some sellers sighed"I haven't figured out how to play the warehousing configuration fee, but the new coupon rules are coming again, and I feel powerless to be pressed on the ground by Amazon and rubbed repeatedly. ”
The U.S. station follows up with the new coupon rules
Amazon said that starting March 12, 2024, coupons will comply with the new pricing requirements, and Amazon will continue to improve the coupon experience to build customer trust, which in turn will provide a better selling experience for sellers.
The coupon needs to have a discount percentage between the lowest (5% off) and the highest (50% off).
Products need to have a sales history to be eligible to run.
And *** should be lower than its "original price" or the nearest low**.
If a product's ** or discount does not meet these requirements, the product will not be eligible for a coupon until all requirements are met.
As soon as the new regulations were released, many sellers had all kinds of questions in their minds:
Build a sales history by selling more products"Is this a new product order, or a fixed sales? ”
Coupons can only get bigger and bigger, you can't just big coupons as soon as you come up, and then slowly reduce the strength of coupons, right? ”
I didn't understand the new regulations too well, does it mean that new products are on the shelves, and there is no historical sales record to be eligible to set up coupons? ”
So how do you push the new one? Didn't the logic of pushing new ones at the beginning rely on coupons? ”
Sellers: How to launch new ones?
In the communication of some sellers, everyone tends to push new ones earlier and use the inflated **+ large coupons to play is restricted.
Looking at the literal understanding alone, it is true that you need to have a sale before you can use a coupon, which means that you can't directly open a 20% coupon when the new product just goes up, and you must place an order first. But only one order still needs to reach a fixed sales volume, and Amazon did not say it explicitly.
Some sellers said that they need to reach a certain amount of sales. For the many problems arising from the new policy, some sellers summarize the following key points:
1. Coupon** must be lower than was price (original**).
2.You must have a historical sales record to have a was price, and you can set up a coupon.
3.was price is the median price that Amazon captures the customer's transaction based on the last 90 days, and it is not the lowest**, or the median**.
4.Amazon's special reminder about was price excludes the ** of the deal time. That is to say, whether you open a prime deal, or an off-site discount, you will form a collection according to the ** of the customer's final payment, and the median is your was price.
The seller believes that it can be seen that the purpose of Amazon's policy is to crack down on price increases + large coupons and improve the credibility and use priority of coupons.
It is unclear whether the new rules will affect the current 30-day record low of Deal and Prime Deal. Wait for March 12 (North America) and March 18 (Europe) to verify. Amazon also reminds sellers that if the ASIN of the coupon is not in the search results due to a ** setting error, the seller can do the following:
*History Issues: For this product to qualify, build a sales history by selling more products.
Increase Discount: Make sure that your *** is lower than the item's "original price" or the lowest most recent ** for the product to be eligible.
Minimum Maximum Discount Question: Update your *** discount percentage so that it is between the lowest discount (5%) and the highest discount (50%) for the product to be eligible.
At the moment, the policy has not yet been implemented, and sellers can wait and see what happens.