According to news reports, Xiaomi's first model, the SU7, will be officially launched in March this year.
Many people believe that the launch of Xiaomi Su7 will cause an uproar, because Xiaomi has too many fans, and Xiaomi is also a well-known low-price killer, and may be able to compete with other car manufacturers.
When the Xiaomi SU7 was launched, many car manufacturers were complaining, which shows how much pressure they have.
But I think, Lei Jun is still a little worried, after all, more than 200,000 yuan of pure electric vehicles, sales in Huaxia is not very good, Xiaomi Su7, can it reverse this situation? I guess that might be a little difficult.
We all know that China's new energy vehicles now account for more than 40%, but most of them are hybrids, and electric and plug-in hybrids have a greater proportion.
In terms of price, most of the cars are less than 200,000 yuan, mainly between 5-100,000 and 10-180,000 yuan.
Interestingly, it is rumored that Xiaomi's investment of tens of millions of dollars has been on the hot search many times recently.
Previously, many netizens found that there were thousands or even tens of thousands of various AJ trendy shoes, green water ghost watches, Coach men's and women's bags and other first-line big brands in the major live broadcast rooms, and they were all robbed with less than 200 ** on the "Lingchao" APP. As a result, Lingchao was boycotted by several e-commerce giants in the name of "malicious competition", but millions of Lingchao users didn't care about these, and they also left messages in the comment area: The popular coconut shoes bought in Lingchao are only 200, durable and good-looking, and it is recommended that there be more such "malice"!
I have to say that whether this move is a normal expansion of the enterprise or its seizure of the blue ocean, we still have to wait and see.
For example, there are more than 200,000 new energy vehicles, most of which are SUVs, and few are sedans. Moreover, many of the current new energy vehicles are hybrid, and there are not too many pure electric vehicles.
To be precise, more than 200,000 pure electric vehicles, represented by Tesla Model 3, have the highest monthly sales of about 20,000 or 30,000 units, and now, this month's sales are about 1Between 3 and 15000.
The sales of other more than 200,000 electric vehicles are even lower, more than 1,000 good ones, and more than 100 units are sold in a slow month.
As for the tram, apparently everyone prefers SUVs, and in general, can the Xiaomi Su7 change its fate? I guess that might be a bit difficult for me.
Below the 20th level, fuel vehicles are the most popular, such as A4, Audi, C-class, and many other fuel vehicles in Japan, Germany, the United States, etc., these levels of electric vehicles are not very competitive.
Most consumers will pay attention to the brand, brand, driving experience, etc., a pure electric vehicle, in the early 200,000s, is cheaper than ordinary gasoline vehicles.
So, from that point of view, I think Xiaomi might have an SUV soon, and the SU7 is an attempt, what do you think?