In the context of the rise of new energy, the global auto market seems to be changing again, from Apple's abandonment of electric vehicles, to Mercedes-Benz's announcement that it will abandon its 2030 goal of full electrification, and continue to launch internal combustion engine models. In the past 2023, BYD has become the sales champion in China without any words with 3.02 million units, and even the world's sales champion, which is equivalent to every 5 new energy vehicles sold in the world, there is 1 BYD, and for every 3 new energy vehicles sold in China, there is 1 BYD.
This is also the first time in 39 years, Chinese car companies have once again regained the sales championship of the Chinese auto market, and BYD is also the only Chinese brand that has entered the top 10 of the global car company sales list in the 70 years of China's development, and its market share continues to grow.
BYD's sales growth does not depend on a certain model or a certain series, but the real all-round champion BYD, from the A00-level Seagull, A0-class Dolphin, A-class pure electric yuan PLUS, A-class SUV Song Plus, family sedan Qin family, medium and large SUVs and seven-seat SUV Tang family, B+C-class sedan Han family, MPV Denza D9, million-level new energy SUC looking up to U8, to new energy hard-core SUV equation Leopard Leopard 5, all of them are in their respective fields, to achieve the title of sales champion.
In the overseas market, BYD's annual exports in 2023 increased by 334% year-on-year, becoming the largest growth among the top 10 global brand export sales in 2023.
From the bottom of the automotive industry to the world's leader, BYD has relied on decades of continuous technological reserves, from blade batteries, DM-i super hybrid technology, and E platform 30 and other leading technological advantages, to the release of Yi Sifang, Yunlin, DMO and other disruptive technologies in 2023, and then to the new strategy of vehicle intelligence released in early 2024, the release of new technologies such as BYD is almost equivalent to the technology release of new energy, it is reported that up to now, BYD has applied for more than 4 patents80,000 patents, and more than 6,700 patents will be applied for in 2023.
In addition to the excellent technology market, the layout strategy of the whole industry chain also provides guarantee for BYD in terms of production capacity, pricing, quality control, innovation, etc., and BYD is currently the only company in China that has the initiative to price cars in the 10-200,000 price range.
In addition, in terms of brand, relying on BYD's dynasty and ocean, it has now extended to multiple brands such as Denza, Yangwang, and Equation Leopard, which have achieved all-round coverage in terms of models, usage scenarios, and price segments. At the same time, this also makes BYD's brand value continue to increase.
In the eyes of some traditional car companies, BYD may have created a miracle in 2023, but it is very likely that this miracle will be repeated again in 2024, or even further upgraded. At the beginning of the year, BYD shouted out "electricity is lower than oil", and successively launched Qin plus glory version, destroyer 05 glory version, Hantang glory version, dolphin glory version, Song plus glory version, seal DM-i glory version, Song Pro DM-i glory version and other models, compared with previous models, not only greatly benefit consumers, but also continue to improve the configuration in product power, which can be said to be an ultimatum to the joint venture fuel vehicle.
It is foreseeable that BYD will inevitably launch heavier technologies on the technical side in 2024, and on the product side, it will launch high-quality cars with high quality and low prices to bring more surprises to consumers. With the 2024 BYD holding hands with the European Cup, through the cooperation with the European Cup, BYD will definitely drive further expansion in overseas markets.