Last week, it was revealed that Apple had canceled its decade-long Apple Car program and that some employees had moved to generative AI teams.
At Apple's annual shareholder meeting, Apple CEO Tim Cook was not asked about the Apple Car project, instead saying he would disclose more about it later this yearUse biointelligenceplans to further join this industry boom.
The news that Apple gave up building cars has attracted heated discussions for a while, "It's not that cars can't be built, but it's more cost-effective to invest in AI", five-star critic MacArthur once said.
Of course, the above is a joke, but there are really many celebrities who have commented on Apple's new decision.
Li Xiang, CEO of Li Auto, said that Apple's decision to give up building cars and focus on artificial intelligence is an absolutely correct strategic choice, and the timing is also appropriate.
This statement emphasizes the timing of the choice and makes sense.
We previously wrote in Apple, can you still build a car? As mentioned in January this year, it was reported that Apple postponed the launch of the car from the original 2026 to 2028, and lowered the level of autonomous driving from the original L4 to L2+.
Pay attention to the "2028" in the revelations, which is four years later.
You must know that the competition for new energy vehicles is very fierce nowadaysA year can change a lot of things.
Taking Huawei, which also makes mobile phones, as an example, the Wenjie brand that cooperated with Cialis Automobile sold less than 4,000 vehicles in February last year, but in February this year, 21,142 new cars were delivered across the entire series, an increase of several times, and Huawei has also gained a firm foothold in cooperating with other car manufacturers to build cars.
At the beginning of this year, the competition of new energy vehicles has reached a new intensity, and many models of BYD and other car brands have been greatly reduced, and hybrid ** is lower than that of oil cars.
According to industry insiders, by 2025 or 2026, the competition pattern of enterprises in the automobile market will gradually become clear, which means that 2024 is a key year for new energy vehicle companies to gain a firm foothold.
In other words, the overall competition in the automobile market in 2026 has been decided, and at that time, Apple will not be able to build a car, so don't come in and play.
What's more, with such a decline, the profit margin is getting thinner and thinner, and Apple wants to maintain a high profit margin, and if it really wants to enter the automotive field to fight the first war, the impact on the company's stock price is not small.
As soon as the news of Apple's abandonment of car manufacturing came out, the stock price rose slightly after hours on the same day, which can be seenAbandoning car building is irrelevant to Apple's stock price at this stage, at least not much fluctuation.
He believes that Apple's abandonment of car manufacturing is the biggest lack of AI terminal side in Apple's ecosystem, and Apple will lose the historical opportunity to vertically integrate the automotive ecology through AI, which will also be a pity for users and the industry.
Not to mention that FF 91 only delivered 10 units last year, Jia Yueting is not qualified to comment on Apple's car manufacturing, and it may not be correct to say that "Apple's abandonment of car manufacturing is the biggest lack of AI terminals in Apple's ecosystem".
Because Apple's mobile phone itself has the potential to become a very important AI terminal side, Zhou Hongyi recently mentioned in his AI class that when Apple wants "AI in AI", it will first combine AI with mobile phone business, rather than the new business of automobiles.
This is because the computing power of today's mobile phone chips is enough to support large models, which even many other mobile phone brands have discovered, so many mobile phone manufacturers have implanted AI large models into ** mobile phones.
Does this sound familiar? In fact, the pioneer of putting artificial intelligence in mobile phones is Apple. Don't forget that Siri is the first AI assistant for many people.
Zhou Hongyi also mentioned that Apple's "All in AI" will make a version of a large model with a small amount of data, so as to replace Siri, and redo the product with a large model, so that the mobile phone can truly become everyone's assistant.
What's more, in addition to cars and mobile phones, there are many possible AI terminals in the future.
For example, Vision Pro, a mixed reality (MR) headset product that was robbed some time ago, can become a platform for many AI content.
Adobe's Firefly AI was launched on the Vision Pro platform, allowing users to generate image content from text input in a virtual space. It can be seen from thisApple's Vision Pro has the ability to be one of the important platforms for generative AI technology, especially for creative work, virtual world building, and interactive experiences.
In addition, AI is only used to write poems and paintings, and cannot be used for cooking, laundry, and cleaning? That's not necessarily, with the development of humanoid robots, sooner or later you will be able to summon AI to do the sundries for you. If you want to know more about humanoid robots, please click "Re-watch" at the end of the article, and we will have the opportunity to discuss it again.
In short, Apple has stopped building cars now, so as to avoid entering this highly competitive field, which is a timely stop loss. The development prospects of AI are still very broad, and if Apple can focus on this field, the future is promising.