If you want to ask what is the most volatile track in the auto market in 2024, then high-end intelligent driving will definitely be one of them.
After experiencing the upsurge of volume mass production and the number of volume openings in 2023, high-end intelligent driving has gradually begun to become one of the most frequently used intelligent functions for many car owners. This has made many car companies see the market prospect of high-end intelligent driving about to explode on a large scale, and they have begun to increase their investment in this market.
The main reason why the high-end intelligent driving market has shown explosive potential in just one year is that the conditions for the popularization of high-end intelligent driving have begun to mature. First, the Transformer+BEV algorithm model replaces the rule algorithm that needs to be written manually, breaking down the technical barriers for the popularization of high-level intelligent driving that does not rely on high-precision maps. Second, regulators have begun to encourage car companies to develop high-level autonomous driving technology from the perspective of regulations and policies.
Technological breakthroughs and policy relaxation have allowed high-end intelligent driving to gain the development soil for large-scale market. For a time, it attracted the whole industry to compete to enter the game, in order to gain a first-mover advantage in the arrival of the Red Sea.
At present, there are more than 20 new energy brands that have launched high-end intelligent driving functions, and the market is on the eve of a large-scale outbreak. In this regard, most car companies believe that 2024 is the first year for high-end intelligent driving to enter comprehensive competition.
So, for car companies that have entered the high-end intelligent driving track, how to win this unmissable qualifying battle?
In fact, although there are many entrants in the current high-end intelligent driving track, the competition pattern is still in the stage of "big chaos", and there is no clear winner, and there is no way to ** who is the loser.
According to the statistics of relevant institutions, the penetration rate of urban NOA (intelligent driving according to navigation on urban roads) is about 3% by the end of 2023, and the penetration rate of high-speed NOA with a relatively high penetration rate is just over 5%.
It can be seen that the popularity of high-end intelligent driving is now equivalent to the new energy market before 2020. At that time, no one could be the final winner. On the contrary, it is the biggest winner now, and life was generally not good at that time. At that time, BYD was falling into the darkest moment when it could not see results after several years of investment; The ideal is still struggling to deliver on the goods; Huawei has not yet entered the game.
Therefore, in the high-end intelligent driving market that has not yet entered the popularization stage, for players in it, leading now does not mean that they will be leading in the future, and the current backwardness does not mean that they will not turn over in the future. Therefore, this can also show that everyone has a chance to break the competitive situation presented by the current high-end intelligent driving track, and everyone has a chance to compete for the first.
Among them, Haobo, a high-end luxury intelligent electric brand, has shown the potential to strive for the first place in the high-end intelligent driving track.
Recently, Haobo announced the launch of Haobo GT high-end intelligent driving 3L version, priced at 25990,000 yuan. Compared with the mainstream high-end intelligent driving type L2++, Haobo GT high-end intelligent driving 3L version is still actively promoting more high-end intelligent driving, and is actively preparing for the future landing. Of course, Haobo will not fall behind the mainstream L2++ popularization process, its urban NDA function will be officially opened at the end of March, and will accelerate the speed of popularization to the whole country in the future.
Haobo is the first batch of car brands to obtain a higher-level intelligent driving road test license, which means that it has the opportunity to become the first manufacturer to land higher-level intelligent driving. Coupled with the fact that Haobo has listed the continuous investment in the field of intelligent driving as the core strategy of the enterprise, it will make Haobo ready to be the first in the era of high-end intelligent driving "chaos".
So, Haobo's self-confidence to strive to be the first comes from? The main thing is the confidence in the technological leadership. Take the just-launched Haobo GT high-end intelligent driving 3L version as an example, it has three intelligent driving trump cards, so that it is not afraid of any competitors.
The first is the hardware top configuration of high-end intelligent driving. At present, the technical route of high-end intelligent driving mainly includes pure vision solutions and lidar solutions, but the mainstream solutions are lidar solutions, and pure vision solutions are only adopted by Tesla and Jiyue.
The Haobo GT high-end intelligent driving 3L version also adopts the mainstream lidar solution. In this mainstream camp, the number of perception hardware of Haobo GT high-end intelligent driving 3L version has achieved the first. Compared with the 1 lidar with a total of 27 perception hardware and the two lidars of Xpeng G6 with a total of 31 sensors, the Haobo GT high-end intelligent driving 3L version is equipped with the industry's largest number of 3 lidars, with a total of 34 intelligent driving sensors. This makes Haobo GT high-end intelligent driving 3L version have 1200-degree environmental perception capabilities, leading perception and greatly improving safety redundancy.
The second is the first camp of intelligent driving software capabilities.
As we all know, the core competitiveness of high-end intelligent driving in software is computing power, algorithms and data. In this regard, the Haobo GT high-end intelligent driving 3L version is equipped with the industry's top configuration intelligent driving chip, and the computing power ranks in the first camp; The algorithm applies the industry's mainstream BEV+Transformer+grid occupation, but Haobo has developed a unique AI Shenxing algorithm on this basis, so that Haobo GT high-end intelligent driving 3L version has the ability to deal with emergencies like humans; Backed by strong traditional manufacturers, Haobo has a natural advantage over new forces in terms of data.
The cooperation of computing power, algorithms and data has jointly promoted the continuous development and optimization of high-end intelligent driving systems. Haobo has achieved the level of the first camp in the industry in the three technologies, which gives its high-end intelligent driving the potential to hit the first in the industry.
Finally, there is the "far ahead" of safety redundancy. To achieve higher-level driving, ensuring user safety is placed in a particularly prominent position, which is the precondition for everything. In this regard, the safety redundancy design of the Haobo GT high-end intelligent driving 3L version can be said to have reached the level of "far ahead".
It is reported that based on the Xingling architecture, Haobo has created as many as eight redundant systems and five-layer monitoring systems, including eight redundant guarantees such as vehicle intelligent driving controller, perception, braking, steering, power supply, communication, parking, and positioning. In particular, the positioning redundancy is unique in the industry.
For example, for special scenarios with weak signals such as remote areas, tunnels, and basements, positioning deviations are very likely to occur, resulting in errors in the judgment of the intelligent driving system, which can lead to safety accidents such as vehicle collisions. Haobo's original satellite-based + ground-based fusion positioning based on the Xingling architecture greatly improves the accuracy of intelligent driving positioning and avoids the safety risks caused by positioning errors.
It can be seen that the top hardware level, leading software capabilities and "far ahead" safety redundancy design, composed of three high-end intelligent driving trump cards, so that Haobo GT high-end intelligent driving 3L version has the ability and confidence to make intelligent driving roll to a higher level.
In 2024, the competition for high-end intelligent driving will enter a white-hot stage, and it is also an important topic that every manufacturer will face. After the competition of new energy vehicles has shifted from electrification in the first half to intelligence in the second half, every player who wants to stay at the table is the most critical part of its industry competitiveness in the field of high-end intelligent driving.
In order to shape the competitiveness of the industry, the current mainstream way of playing is to compete around L2++, fight for computing power, show off the city, and roll up.
Haobo has shaped its high-end intelligent driving competitiveness in another way, that is, as a leader, leading the industry into a higher-level intelligent driving era ahead of schedule. This not only shows that Haobo has made an important breakthrough in autonomous driving technology, but also means that the launch of Haobo's higher-end intelligent driving cars will trigger a response from competitors.
As more and more manufacturers begin to increase investment in the field of high-end intelligent driving and continue to launch more competitive products, industry competition is bound to further intensify. This is a good thing for the popularity of high-end intelligent driving and ordinary consumers.