Some time ago, Huawei's car BU set up a company to operate independently, which has attracted widespread attention, including their competitors, and in order to prevent Huawei's car BU alliance from dominating the intelligent family,DJI, a well-known domestic technology company, has also launched its own intelligent driving technology, DJI VehicleRecently, it was reported that a number of car companies, including BYD and FAW, intend to establish in-depth cooperative relations with them.
Although in terms of fame, DJI's car is not as big as Huawei's car bu, and even in terms of background panels, DJI is not as big as HuaweiHowever, DJI's achievements in the field of drones also show that they have their own uniqueness in product research and developmentIn the case of DJI, the main research direction of their products is how to enable cars to achieve high-end intelligent driving, including urban NOA, with the assistance of low computing power or even no lidar.
In DJI's view, although intelligent driving has developed rapidly in recent years, the high level of ** is also an important reason hindering its market promotion, so under the premise of being able to meet the current stage of intelligent driving functions, DJI hopes to use lower-cost hardware, rather than using chips that have already had excess performance, which brings very significant cost-effectiveness.
Let's take Huawei's products as an example, which is equipped with Huawei ADS 20 high-end intelligent driving system AITO Wenjie M5,Quite rich in hardware configuration,The chip uses a computing power of 200topsHuawei MDC610,And other configurations,Including1Long-distance high-precision lidar、3Millimeter wave radar、2Eight80000000 pixel high-perception camera and12Ultrasonic radar,I have to say,This configuration is indeed the ceiling level in the field of intelligent driving,But the price is close to 30,000 yuan。
WhileUse DJI's Baojun Cloud Lingxi EditionThe model is equipped with the "Lingxi Intelligent Driving 20"The system only uses a chip with a computing power of 35tops, and the camera is only two 8 million pixel inertial navigation binocular cameras, four 3 million pixel surround view pixel cameras and a 3 million pixel monocular camera, as for the radar, there is only 1 front millimeter wave radar and 12 ultrasonic radars, the overall level of this set of configuration is much worse than Huawei's, but ** has also been compressed to less than 10,000 yuan.
So, with such a big difference in hardware configuration between the two, will the reflection be far from the actual driving?
At least from the point of view of everyday use, there is not such a significant gap. At the recent CES Consumer Electronics Exhibition, DJI Automotive also demonstrated its "low-cost" solution at the exhibition, which was affirmed by industry insiders for its practicality, openness and flexibility. Cheap and easy-to-use DJI vehicles have attracted the attention of BYD, FAW and other car companies, after all, these brands also pursue cost-effectiveness in product creation.
Of course, from a practical point of view,DJI is not enough to confront Huawei BU head-onAfter all, they are still lagging behind in the level of technical hardware, and the reason why the car equipped with two sets of systems now does not pull the distance at the level of "intelligent driving" may be related to the overall level of the current autonomous driving software, in the era when L3 has not yet been popularized, no matter how much hardware is piled up for the car, it is not enough to give full play to its performance.
In the future, with the maturity of artificial intelligence technology and the upgrading of L3 and L4 autonomous driving technologies, the gap in the hardware level of the in-vehicle system will gradually magnify the impact of the experience, which requires DJI to moderately improve its positioning and invest more R&D funds to cope with it after gaining a foothold in the market.