With the release of the Hong Kong Stock Exchange's announcement, BYD's February sales data was officially revealed. As a leading enterprise of new energy vehicles in China, BYD's sales data has always attracted much attention from the market. In February this year, BYD's new energy vehicle sales reached 122,311 units, down from 193,655 units in the same period last year, but still performed well in the overall auto market. In this article, we will take a closer look at BYD's sales data for February, and analyze the performance of each model and market trends.
First of all, BYD's Dynasty Network model sales reached 52,909 units in the month, and the cumulative sales for the year reached 139,865 units. Among them, the Qin family sold 16,191 units in the month, with a cumulative sales volume of 37,958 units, with a stable performance. The Han family sold 7,678 units in the month and sold a total of 18,779 units, although sales have increased, but there is still room for improvement compared to other models. The Tang family sold 5,357 units in the month and sold a total of 10,568 units, making it BYD's flagship SUV worth looking forward to in the market. The Song family (Song Pro, Song L) sold 15,100 units in the month, and the cumulative sales reached 45,906 units, which became an important support for BYD's sales growth. The Yuan family sold 8,583 units in the month and sold a total of 26,654 units, and as a small SUV, the Yuan family also performed quite well in the market.
In terms of the Ocean Net model, sales reached 61,151 units in the month, and the cumulative sales for the year reached 159,283 units. Among them, the Seagull sold 13,492 units in the month, with a cumulative sales volume of 49,939 units. With 13,725 units sold in the month and a cumulative sales of 32,630 units, the Dolphin has won the favor of many consumers with its excellent range and practical space layout. The Seal Family (EV and DM-i) sold 5,447 units in the month and sold a total of 13,794 units, and the market performance of the Seal Family, BYD's new energy sedan, is also steadily improving. The Destroyer 05 sold 7,110 units in the month and sold a total of 10,560 units, and as a compact SUV, the sales of the Destroyer 05 also showed a steady growth trend. The Corvette 07 sold 774 units in the month and the cumulative sales volume was 2,349 units, although the sales volume is relatively small, but as BYD's new energy mid-size SUV, the market performance of the Corvette 07 remains to be seen. The Song PLUS (EV and DM-i) sold 20,173 units in the month and sold a total of 48,881 units.
In addition to Dynasty and Ocean models, BYD has also performed well in the new energy MPV market. The 2023 E2 sold 430 units in the month and sold a total of 1,130 units, making it a compact MPV that performed quite well in the market. Sales under the DENZA brand also grew steadily, reaching 4,598 units for the month and a cumulative total of 13,666 units. Among them, the DENZA D9 sold 4,219 units in the month, with a cumulative sales of 12,720 units, as a medium and large MPV, the DENZA D9 has won the favor of many consumers with its luxurious configuration and excellent performance. The sales volume of the Denza N7 and Denza N8 were 294 and 85 units respectively in the month, although the sales volume is relatively small, but as BYD's new energy MPV products, their market performance remains to be seen.
In the high-end market, the sales volume of the Yangwang U8 reached 780 units in the month, with a cumulative sales of 2,432 units. With sales of 2,310 units in the month and a cumulative sales of 7,513 units, the Formula Leopard 5 has won the attention of many consumers with its unique design and strong off-road performance.
In addition, BYD's performance in overseas markets is also quite strong. In February 2024, BYD sold a total of 23,291 NEV passenger vehicles overseas, demonstrating BYD's growing competitiveness in the global market.
Overall, BYD's sales in February fell year-on-year, but it still performed well in the overall auto market. In particular, the sales of Dynasty Net models and Ocean Net models have shown a steady growth trend, showing BYD's leading position in the new energy vehicle market. At the same time, BYD's performance in the high-end market and overseas markets is also quite good, laying a solid foundation for the company's future development.
Of course, in the face of fierce market competition and changing market environment, BYD still needs to continue to innovate and improve product quality and service levels to meet the increasingly diverse needs of consumers. At the same time, BYD should also pay attention to policy changes and market trends, and actively adjust its strategy and business model to adapt to the changing market environment.
In short, BYD's sales data in February fluctuated, but the overall performance remained solid. As the company continues to launch new models and expand overseas markets, it is believed that BYD will make more brilliant achievements in the future development path.