In recent days, there has been a lot of discussion in the market about TikTok's upcoming 8-country site. According to ** reports, TikTok has launched internal testing of semi-closed-loop e-commerce business in Germany, France, Spain, Italy, Canada, Australia, Japan and South Korea, which means that users in the above regions have been able to swipe semi-closed-loop trailer accounts through TikTok.
This move is not only an expansion move for TikTok to realize its own ambitions in the face of the rapidly changing global e-commerce market, but also a new opportunity for tens of thousands of cross-border enterprises in China. Today, let's talk about the advantages of the so-called "semi-closed-loop e-commerce", how should we lay out as an enterprise?
1. What is a semi-closed loop?
Semi-closed-loop e-commerce simply means that it can be used to direct transactions outside the station, and TikTok provides sellers with product display and interactive shopping functions, and customers can directly jump to the independent station for transactions through TikTok short**, small yellow cars in the live broadcast room and homepage windows.
In fact, cross-border enterprises that have been paying attention to the development of TikTok's e-commerce business should know that the semi-closed-loop e-commerce model is nothing new for TikTok. Back in August 2021, TikTok partnered with Shopify to launch its first semi-closed-loop business.
Second, the advantages of TikTok semi-closed-loop e-commerce.
01. More flexible: TikTok is more of a drainage channel for cross-border enterprises, so in the semi-closed-loop mode, cross-border enterprises can place external links on TikTok or guide them to independent stations to place orders. Obviously, compared to TikTok Shop's strict qualification requirements and complex review process, the entry threshold for independent websites is undoubtedly much lower;
02. Traffic bonus period: The tiktok e-commerce business in these regions has just begun, and the traffic dividend is very large, in Southeast Asia, the United States, and the United Kingdom, the products that have exploded will explode again in these 8 countries, such as electric curling irons, sports bottles, remote control electric toys, etc.;
03. No need for overseas warehouse stocking: At this stage, small stores in the United States and the United Kingdom need overseas warehouse stocking, and independent stations do not need to send express delivery in China to complete order delivery;
3. As a cross-border enterprise, how do we do a good job in TikTok?
1.Build a branded channel.
Build your own branded channel and start experimenting with content, keep up with trending hashtags and content, and apply it to your posts, such as creating and sharing authentic content using TikTok's built-in filters, plugins, and clipping features.
Despite TikTok's vast reach, meaningful interactions can only be achieved if your content resonates with your audience and meets the platform's standards.
2.Work with quality influencers.
For overseas brands, influencer marketing is the key to TikTok's marketing strategy.
Influencers who have grown up on TikTok have a loyal fan base who know the platform and know how to use its tools, features, and trends to get the best results. When you partner with these influencers and run marketing campaigns, you can leverage their abilities and experience and even convert their followers.
3.Start the Hashtag Challenge.
The top-rated hashtag challenges can often attract millions of users to brand campaigns.
You should start by doing a hashtag analysis and finding out what's trending to make sure that the hashtags your target audience is engaging with match the hashtags that are relevant to your brand. In this process, you can't choose a topic just because it's trending, you need to consider whether it's relevant to you, otherwise, the audience attracted by the hashtag will be dissatisfied and no longer visit your account.
It's important to remember that users tend to entertain themselves with engaging content on TikTok Tok, so you should strategically choose hashtags and content to capture your audience's attention.
Traffic is money, fans are wealth. Once you miss TikTok's current window bonus period, the value of traffic will increase significantly. When the time comes, a large number of new sellers will pour in, and under the same conditions, the difficulty of obtaining traffic will be completely different. To stand out from the competition, creators and sellers must improve the quality of their content and increase their advertising, which is too costly.
Therefore, for cross-border enterprises that are interested in enjoying dividends in TikTok's new eight semi-closed-loop countries, now is the best time to layout. Although it faces certain risks, these risks have become relatively controllable considering the advantages of traffic dividends and no need to stock up in overseas warehouses. By creating accounts and brand channels in advance, improving content quality, and seeking influencer collaborations, companies can not only get a head start on the competition, but also be fully prepared for the future launch of fully closed-loop e-commerce. Pay attention to Letmate and take you to learn more about overseas social media.