Abstract: The Quest Pro 2, the next generation of high-end virtual reality headset developed by Meta in collaboration with LG, will be officially available early next year.
Recently, a piece of news has spread in the tech circle: the next-generation high-end virtual reality headset Quest Pro 2, developed by Meta and LG, will be officially launched early next year.
On February 28, Meta founder Mark Zuckerberg made a public visit to South Korea, which was Zuckerberg's second visit to South Korea after 10 years. During his trip to South Korea, Zuckerberg met with LG CEO William Joe and Park Hyung-seok, president of the family entertainment division, at the LG Twin Towers in Yoojeong-dong, Seoul.
It is reported that the two-hour meeting discussed business strategy and considerations for the development of next-generation XR devices. While experiencing the Meta Quest 3 headset and the Ray-Ban Meta smart glasses, LG CEO William Joe expressed strong interest in Meta's advanced technology demonstrations, with a particular focus on Meta's large language models and their potential for on-device AI integration.
This news has undoubtedly caused a lot of waves in the high-end headset market, and it has also made people's expectations for this new product continue to rise.
LG leverages Meta's power to penetrate the high-end headset market
In January of this year, Cho Joo-wan, CEO of LG Electronics, pointed out that "the XR device will be launched as early as next year." ”
Last year, LG also unveiled its Vision for the Future 2030, which sets out its long-term goal to be a smart living solutions company that seamlessly connects and expands customer experiences, including home, business, mobile and virtual spaces. As part of the organizational restructuring at the end of the year, the Home Entertainment Division established a dedicated XR business unit to accelerate the exploration of new businesses in the virtual space.
According to sources, in this collaboration, LG Electronics will invest in its hardware technology capabilities, and Meta will contribute its accumulated experience in artificial intelligence (AI) and the metaverse. As the world's leading virtual reality technology company, Meta has strong technical strength and a large user base; As a traditional home appliance giant, LG has a deep accumulation in display technology and hardware manufacturing.
With this partnership, LG has seized a unique opportunity to capture a piece of the pie in this emerging market.
At the same time, there is also a lot of attention about whether LG will launch the "Quest Pro 2" headset jointly developed by LG and Meta. Previously, "Korea Economy**" accurately reported that LG and Meta will launch a headset in the first half of 2025. However, it's unclear how the LG brand will fit into the Quest Pro 2, or even if the name of the product will eventually be Quest Pro 2.
However, it has also been previously reported that LG TV's operating system WebOS will somehow be integrated into the **headset. The specifics aren't yet known, but it could mean that the headset will have a virtual LG TV built in, allowing it to support streaming** services like Netflix, Disney+, Max, Prime Video, Apple TV+, Hulu, Paramount+, and Vudu without additional development work.
It is reported that the Quest Pro 2 may also support the "Codec **Atars" feature, which is an ongoing research and development project of Meta to revolutionize remote communication by generating realistic human avatars in real time through the facial tracking sensors of the headset. Apple's "personas" feature has a similar goal, but it is still in the "uncanny valley" phase.
As the result of this collaboration, the XR device is a great anticipation.
High-end headsets may welcome a three-legged victory
However, Meta's partnership with LG isn't the only attraction in the high-end headset market. With the continuous addition of Samsung, Google, Apple and other technology giants, the high-end headset market is gradually forming a three-legged situation.
First of all, let's look at the cooperation between Samsung and Google, the two companies can be said to be the best in their respective fields, and both sides have deep strength in hardware and software. According to a new report by Hankyung, Samsung has created an independent team called "Immersive Team" to develop its first XR headset. The report also said that the independent team, which has recruited experts from various departments within Samsung Electronics, including technology development, marketing and planning, plans to launch an XR headset this year, which is expected to be released in the second half of the year, along with the Galaxy Z Flip 6 and Galaxy Z Fold 6.
Previously, it was revealed that Samsung is expected to use multiple 1.s in its XR headset03-inch oledos display with a pixel density of around 3,500 ppi. The microdisplay was developed by Emagin, a Samsung Display company, and was showcased at CES 2024. The headset is expected to use Qualcomm's Snapdragon XR2+ processor and will be powered by Google's Android system, which is customized for the headset.
As a leader in the technology industry, Apple's layout of the high-end headset market has also attracted much attention. Apple's first batch of Vision Pro sold well, and the popularity and sales were very good, which had a very obvious impact on the XR industry, and directly led to the reorganization of many large manufacturers in the XR industry.
At the hardware level, Apple has opened the era of spatial computing through the spatial shooting function of the iPhone, so that everyone can start shooting space with zero threshold**. In terms of ecological linkage, Apple teaches developers of iOS and iPadOS through developers to migrate the corresponding application content to Vision Pro. Whether it is the software or hardware ecosystem, Apple is fully prepared for the Vision Pro. Coupled with Apple's long-standing reputation for its innovative ability and exquisite craftsmanship, as well as its strong brand influence, Apple has become a strong contender in the high-end headset market.
In addition, Ming-Chi Kuo, a well-known Apple industry chain analyst, also expects Apple to roll out Vision Pro to more countries before the WWDC developer conference in June this year.
It can be seen that tech giants such as Meta and LG, Samsung and Google, and Apple are all going all out to compete for market share of the high-end headset market. However, this competition will not only promote the development and innovation of virtual reality technology, but also bring more high-quality, high-performance virtual reality products to consumers.
Summary
With the upcoming launch of XR devices in collaboration with LG in collaboration with Meta, the high-end headset market is ushering in a new competitive landscape. This collaboration not only brings new vitality and variables to the market, but also highlights the importance of industry collaboration.
It can be seen that the era of going it alone has passed. In the future, major companies may be more inclined to jointly promote the development of the XR market through cooperation and sharing. Through cooperation, enterprises can share technology, resources and markets, reduce R&D costs and risks, and accelerate product time-to-market, so as to occupy a more advantageous position in the fierce market competition.
In the future, the XR market may become a market full of cooperation and sharing. Major companies will work together to promote the development of XR technology and bring more advanced and convenient products and services to consumers. In this unprecedented high-end headset war, who can stand out may not only be the strength competition of a single enterprise, but also the embodiment of the collaboration and innovation of the entire industry.
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