Recently, the November 2023 China mobile phone activation ranking was announced, which is more representative of a brand's actual performance than sales statistics. In this ranking, Xiaomi comes with 524The result of 30,000 units ranked first, returning to the first position of domestic mobile phone brands, and the market share reached 183%, far ahead of other domestic competitors.
The emergence of this data undoubtedly proves Xiaomi's strong strength and leading position in the mobile phone market. At the same time, BCI also pointed out that Xiaomi and Apple have formed a stable "first camp", the most obvious representative of which is the number of activations, which is at least a million units ahead of competitors.
In addition to Xiaomi's excellent performance, Huawei's performance is also eye-catching. Although the sales volume only ranks third among domestic brands, Huawei's performance in the high-end market is very bright, with a share of 223%。This data fully proves Huawei's strong competitiveness and brand influence in the mobile phone market.
The most uncomfortable thing in this wave is Apple, with a 4K+ market share decline of -212%, a decline of more than all mobile phone brands. For Apple, how to deal with the current predicament is a question worth pondering. On the one hand, they can attract more consumers by adjusting their pricing strategies;On the other hand, they can also strengthen their market position by constantly innovating and optimizing products to enhance the user experience.
At present, Xiaomi, Huawei, and Apple have formed a "three-legged" trend, eating up nearly 90% of the share in the high-end market, while other brands can only carve up the remaining 10% of the share. More specifically, the fourth brand has a market share in the high-end market that is even less than a fraction of Xiaomi, which shows that it has opened up the essential gap, and the overall situation of the domestic mobile phone industry has been decided.
The emergence of this trend is undoubtedly a huge challenge for domestic mobile phone brands. In the face of strong competitive pressure from brands such as Xiaomi, Huawei, and Apple, other brands need to continue to innovate and improve their own strength in order to gain a larger share and more attention in the market.
At the same time, this is also good news for consumers. As the market competition intensifies, the competition between major brands will also become more intense, which will bring more high-quality products and services to consumers.
In conclusion, the November 2023 China mobile phone activation ranking released by BCI shows the strong strength and leading position of brands such as Xiaomi, Huawei, and Apple. In the face of the pressure and challenges of market competition, other brands need to continue to innovate and improve their own strength in order to gain a larger share and more attention in the market.