First, a new round of automobile war
At the beginning of the Year of the Dragon, in order to seize market share, a number of car companies such as traditional fuel vehicles and new energy trams rolled up again, opening a new round of ** war. On February 19, BYD announced that its Qin plus and Destroyer 05 Glory Edition models will be 7980,000 ** entered the market, followed by Changan, Wuling, and Nezha successively announced price cuts, and even the starting price of SAIC Volkswagen Lavida was reduced to 6990,000 yuan, cheaper than Qin plus.
While car companies are competing to reduce prices and compete fiercely in the market, the automobile market is becoming more and more mature, and consumers will no longer over-pursue fuel consumption and the driving experience of new energy vehicles when choosing, but will consider more about their own car environment and actual use needs. Especially during the Spring Festival, the temperature in the north is too low, and the south is widely frozen for a long time, new energy vehicles are facing more challenges in terms of battery life, and the automobile market environment is also showing some new trends.
Second, the end of the fuel vehicle market
In the vast rural areas of the central and western provinces, the distance to visit relatives and friends is not long, and the cost of fuel is not one of the most important factors for car owners. Therefore, the proportion of fuel vehicles in rural areas in the central and western regions is significantly greater than that of new energy trams. According to the data of the Passenger Association, the sales of popular traditional fuel vehicles at the end of the year were hot, with sales exceeding 1Among the 27 sedans of 30,000 units, fuel cars occupy 18 models, and almost all A-class and C-class models are occupied by fuel vehicles.
Fuel vehicles have more than 100 years of development history, mature and stable technology, consistent power output regardless of season, can be used in winter and summer, long mileage, car price preservation, and many options. The advantages of fuel vehicles are still difficult to replace in the short term. In rural areas of the central and western provinces, consumers prefer fuel vehicles.
Therefore, I personally believe that the end market of fuel vehicles is likely to be concentrated in rural areas in the Midwest.
Third, the end of the new energy vehicle market
With the country's policy support for new energy vehicles and the development of the industry, consumers' recognition of new energy vehicles has gradually improved, the acceleration of charging infrastructure construction and the emergence of innovative products have further promoted the development of the new energy vehicle market, and the penetration rate of new energy vehicles has been continuously improved.
The new energy vehicle has good driving quality, fast speed, quiet and comfortable; Daily maintenance is worry-free and cheap, there is no engine and gearbox, and the failure rate is low in the later stage, which is more suitable for urban commuting and no long-distance driving needs (more than 400 kilometers). However, after the test of the market, new energy vehicles have also exposed some shortcomings, such as short battery mileage (the weather in the north is too cold will directly affect the battery life), slow charging speed, and incomplete supporting facilities (running long distances or high speed may not be charged). These problems are still difficult to solve by technical means in the short term, so the use environment of new energy vehicles is limited.
In the specific consumer market, new energy vehicles are concentrated in the range of 20-500,000 ** with a smarter and more comfortable driving experience, and most of them are in the medium and large B-class car market. Plug-in hybrid and range extension are both dual systems, and the production cost is higher than that of fuel vehicles of the same level, and owners who buy large luxury C-class cars do not care much about fuel consumption and recognize traditional luxury brands. Therefore, in the market of small A-class vehicles and large luxury C-class vehicles, the impact of new energy vehicles on the market of fuel vehicles is limited.
Based on the above, in the short term, I personally believe that the end market of new energy vehicles is in developed coastal cities and provincial capitals, concentrated in the B-class car market; In the long run, new energy vehicles will inevitably enter the A-class car market through price reduction, and will also have a great impact on the high-end luxury C-class car market.
Fourand the application of 3D optical measurement technology in the automotive industry
The automobile industry is an important indicator to measure the comprehensive strength of a country's manufacturing industry, which not only creates a large number of employment opportunities, but also drives the development of steel, rubber, chemical and other related industries. Quality inspection is an important process to ensure the quality of automobiles and enhance brand competitiveness. With the development of measurement technology, 3D optical measurement is more and more widely used, especially in the automotive industry, from engines, gearboxes, battery housings, motors to integrated die-casting bodies, 3D optical measurement involves the quality inspection of most processes in automobile manufacturing.
ZEISS is a leading company in the field of industrial quality inspection technology, and its 3D optical measuring devices are also used in the automotive industry.
As the official authorized business of Zeiss, Baoli Machinery has been deeply involved in the 3D optical measurement market for more than 20 years, providing thousands of Zeiss 3D optical measurement equipment for customers in various industries, contributing our strength to the development of the manufacturing industry. In the future, we will continue to be committed to providing high-quality products and efficient services to every customer.