Apple's iPhone revenue in 2007: $100 million, 2008: $1.8 billion, 2009: $13 billion, 2010: $25.2 billion, 2011: $47 billion, 2012: $80.5 billion, 2013: $91.8 billion, 2014: $101.9 billion, 2015: $155 billion, 2016: $136.7 billion, 2017: $141.3 billion, 2018: $1,667 US$ 100 million 2019: US$142.3 billion 2020: US$137.8 billion 2021: US$191.9 billion 2022: US$205.5 billion 2023: US$200.6 billion
Just by releasing a few models of a mobile phone every year, it can sell hundreds of billions of dollars a year, and Apple should be the world's well-deserved king of consumer electronics. Different from the strategy of other mobile phone manufacturers, Apple's boutique strategy of focusing on polishing a mobile phone every year has also achieved great success, and it has also saved greater costs to a certain extent, making the gross profit margin higher. 
Just polishing the appearance, in fact, is not enough, Apple mobile phones have two core advantages that surpass other mobile phone brands for more than two generations. The first is the iOS system, a closed-loop operating system with rich applications and a smooth experience, which has become an intuitive experience for the Chinese application layer. The second is Apple's A-series chips, in the field of mobile processors, basically belong to the leading state of the generation, Qualcomm, MediaTek and Huawei, no one seems to have any hope of surpassing Apple. 
Apple's mobile phone takes more than 70% of the profits with 20% of the global smartphone share, and any mobile phone manufacturer, if you want to surpass Apple, not only in sales, but also in core areas such as systems and chips. Huawei has shown such a possibility in the past, not only the performance of Kirin chips has improved by leaps and bounds, comparable to Qualcomm Snapdragon, half a generation ahead, but more importantly, it actively cooperates with TSMC to adopt the most advanced chip process research and development, if it is not for the stagnation of chip research and development, the gap between Kirin chips and Apple's A series will definitely be closer and closer. 
Huawei's HarmonyOS has become the world's third largest mobile operating system after four years of iterative updates, with the opening of the original HarmonyOS plan, the future development trend is also very good, to a large extent, it shows the trend of catching up and overtaking, especially the highest sales even surpassed Samsung to rank first in the world. 
Now Huawei is now focusing on mid-to-high-end flagships, to some extent, it can be regarded as taking Apple's boutique route, in the future, with the gradual solution of the chip problem, as well as the continuous update of the system, coupled with the blessing of artificial intelligence on mobile phones in the future, it is not yet known who will go to the end!