The national brand Wahaha, has everyone bought it recently?
Recently, the news that the sales of classic products such as Wahaha AD calcium milk have skyrocketed by 500% has appeared on the hot search, and netizens have said that Wahaha is their childhood memories and wants to use a wave of actions to support domestic products.
As a national brand and a leader in China's beverage industry, Wahaha's explosion is not only a good reputation, but also the result of insisting on being a brand in a subtle and silent way for a long time. To be an enterprise, we must be attentive, and we must have perseverance to be a brand. Only by enduring loneliness can we keep prosperity.
Doing the brand with heart has led to today's WahahaIn the 37 years of Wahaha's development, despite experiencing the opportunities of real estate and the Internet, Wahaha has adhered to its main business for 30 years and created a beverage empire with tens of billions of revenues.
In order to make Wahaha a century-old enterprise, its product details have been achieved to the extreme, vividly interpreting the original intention of "people-oriented, heart-to-heart brand".
As a childhood memory of a generation, the straw of Wahaha AD calcium milk is shorter than the ordinary straw, only leaking a very short section, many people do not know, this design is to prevent the straw from being too long and poking the children's throat. 
We noticed that the bottle of Wahaha pure water is a square design, and although the design cost of such a square bottle is high, it has many benefits. Not only is it easy to place and save space, but it also prevents the phenomenon of rolling after knocking over. If you look closely, there is still a blank space on the Wahaha bottle that can be signed, which is to prevent the wrong one.
Decades of hard work to make products, this is not only the original intention, but also perseverance. For decades, Wahaha has built a brand in a subtle and silent way, influencing a generation. Wahaha's brand has long been imprinted in the hearts of Chinese consumers, which is the result of careful management and long-term perseverance.
Brand requiredI have the precipitation of timeIn Wahaha, these successful national brands, it is not difficult to find out their commonalities-Do business with heart and use time to precipitate the brand.
When the flow economy appears like a bubble, it gradually disappears after expansion and expansionOnly precipitation is the foundation of enterprise development, and only the long-term management brand of fine water is the sand sinking for goldConsumers can still love Wahaha after more than 30 years; When you mention AD calcium milk, you can think of Wahaha.
In the era of information dust, it is easy for companies to lose their way and fall into a marketing frenzy for short-term benefits. Consumers' advertising thresholds are rising, trust in advertising is gradually declining, and it is difficult to gain brand loyalty from consumers without the support of brand power.
For businesses,Traffic attracts temporary business, and only by being remembered through brand recognition can a solid foundation be laid。Only from traffic to retention, from retention to brand, can enterprises make more lasting money and be more resistant to risks.
That's the unique charm of the brandMaking a brand is a long-lasting process that requires time precipitation and long-term deployment。The business situation is treacherous, the market will always belong to the long-termists, focus on the brand value, adhere to the original intention of the enterprise, the brand can be long-lasting.
Community ladder media, a booster for brand buildingBrand equity is the result of long-term investment, to improve and maintain brand voice, need accurate, long-term, stable, high-quality advertising exposure, brand influence, popularity is a continuous investment, creative communication with consumers process.
As the closest offline ** to the urban population, the community ladder media can convey brand information steadily, continuously and repeatedly, continue to attract the attention of the audience with the absolute advantages of high coverage, high quality and high quality, and penetrate the brand into the minds of consumers.
Ladder media is like a bridge between the brand and consumers, delivering a steady stream of ** for the brand, through the "meeting" day after day, year after year, so that the brand enters the hearts of consumers and becomes the "first choice" of consumers.
The market will always belong to the long-termist, with the recovery of outdoor advertising value, the traffic depression of ladder media has become a new position for the brand to stay for a long time. Community ladder media is not only an accurate and efficient customer acquisition channel, but also a traffic highland that effectively realizes the accumulation of brand assets and builds the core competitiveness of the brand. No accumulation of steps to thousands of miles, the competition of enterprises is the competition of the brand, there is no shortcut to do a good job in the brand, only day after day year year to manage the brand attentively, in order to harvest the fruits of time compound interest.
In the future, I hope that more national brands will be seen by the world, and I hope that China will have more "Wahaha".