On March 5, South Korea's ** "Business Post" published an article saying that at the beginning of this year, Apple's iPhone sales in China fell sharply compared with the same period last year, and the ranking was also overtaken by local companies.
In particular, Huawei's trend of significantly increasing smartphone sales and replacing the demand for iPhones has become more and more obvious.
According to data released by market research firm Counterpoint Research, Apple's iPhone sales in China fell 24% in the first six weeks of this year compared to the same period last year.
According to statistics, the sales ranking was surpassed by local manufacturers such as vivo and Huawei, Honor, and only ranked fourth.
According to market research firm IDC, Apple ranked first in annual sales in China for the first time last year.
But since the beginning of this year, the trend of being suppressed by Chinese manufacturers has become more and more obvious.
Data shows that from the beginning of this year to mid-February, China's total smartphone sales fell by 7% compared with the same period last year.
Most local companies, such as Vivo, Honor, Xiaomi and Oppo, have also seen a decline in smartphone sales.
But Huawei's smartphone sales increased by 64% during that period, effectively "growing on its own".
According to Counterpoint Research, this is the result of Huawei's aggressive efforts to strengthen marketing after actively responding to the demand for the Mate 60 series launched in the second half of last year.
The Mate 60 Pro is the first high-end smartphone to be powered by a Huawei-designed 7nm processor manufactured by Chinese OEM SMIC.
The achievements of Chinese companies in overcoming the US **semiconductor** sanctions have attracted much attention, setting off a wave of "patriotic consumption" among Chinese consumers.
It is understood that Apple has also recently launched a rare discount campaign to reduce the price of the iPhone in China's official ** store, but it is understood that this has not played much role in protecting the demand.