Huawei**, iPhone sales in China**, Apple imitates Chinese phones.
In 2023, Apple has achieved extraordinary results, not only in China, but also in the world, China is still the largest market for the iPhone, but before Cook could applaud, he was hit hard by Apple!
Huawei has become the number one seller of mobile phones in China after Apple's phone sales fell by 30% in the first week of 2024, according to a U.S.-based investment firm. This shows that Huawei's flagship product, the Mate60, has significantly weakened Apple's market in China.
Apple's meeting in China led to the destruction of its stock price**, a market value of 700 billion yuan, and Jobs's daughter added fuel to the fire, saying that there would be no new products without more sales.
According to the United States**, Apple's board of directors is currently very unhappy with Cook, has canceled his bonus, and reduced the original value of 70 million yuan** reward to 40 million yuan, which confirms that iPhone sales are indeed declining, and the decline is too large for the board to bear.
The reason why Apple has achieved some time ago is because after Cook took over, the company's innovation ability has declined, although the company has come from the Jobs era, but this is because the iPhone is getting more flashy and bigger, and it looks like a sea of Android devices, not the Jobs era"Innovation"。Not so much from the time of Jobs"Innovation", rather"An ocean of Android devices"。
The Apple Vision Pro mobile phone launched by Apple some time ago was sought after, and some retailers took the opportunity to raise the price of the Vision Pro to 90,000 yuan, which is the initial price of all mobile phones made in China at 2More than three times 50,000 yuan, which highlights Apple's position in China.
On the marketing front, Apple's CEO posted a segment on its social platform about the Vision Pro, showcasing its high-end feel and reminiscent of the Chinese phone maker Xiaomi's marketing campaign a few years ago – artistically walking through a piece of steel.
In addition, Apple's iOS system is becoming more and more similar to Android, and Apple is copying the full-screen design of Chinese phones. All this makes us wonder, Apple is no longer the leader in the mobile phone market, why continue to insist on it?
The lack of innovation and becoming a follower of domestic mobile phones is one of the main factors that Apple cannot stop the development of the Chinese mobile phone market, and Apple's strategy is also very simple, that is, on the occasion of 618 in 2023, the ** of the iPhone 14 will be significantly reduced by 2000 yuan, this measure stimulates iPhone sales, but there is also a feeling that Apple has felt that the company is powerless.
Of course, it is also possible that Cook did this because he wanted to take advantage of what Jobs had left him. Cook has been CEO for more than a decade and is retiring soon. All he has to do is boost iPhone sales, get Apple firmly in the market, and Apple's future will be handed over to the next CEO, so it doesn't matter to Cook.