"On the second day of the Lunar New Year, we came here in the hope of bringing in Russian products and bringing Kaizhou's special products to Russia. "Hello, we are catering and delicacies, what other places can I rent?" ”…Since the opening of the characteristic commercial block in Linjiang Town, Kaizhou District, Chongqing in February this year, Chen Kezhong, the person in charge of the construction of the commercial street, has been busy non-stop, and there has been an endless stream of merchants who have come to inquire and inspect the commercial street.
On the fourth day of the Lunar New Year, we started work. Chen Kezhong told reporters that the commercial street integrates service functions such as small supermarkets and convenience stores, convenience markets, special catering, parent-child interaction, riverside leisure, sports and entertainment, express stations, etc., and is committed to creating a characteristic riverside commercial cluster covering multi-dimensional scene experiences such as travel, shopping, entertainment, eating, and music.
The reporter noticed that on the commercial street, three types of "drainage artifacts" are particularly eye-catching. The open-air stage and plaza with large screens and high-quality sound are the only large-scale performance venues in the town, and they are the "pearls" of landmarks. The commercial street is not only the "main front" for local government and business enterprises to carry out large-scale activities and business promotion, but also a dream stage and drainage "trump card" for citizens to open air movies, compete for talents, and dance rhythms at night. The colorful and different shapes of the Binjiang Container Market bring intangible cultural heritage delicacies such as Linjiang characteristic mixed steaming, Kaizhou intangible cultural heritage culture such as fragrant silk fans, floral salons, social tea, night markets and other special consumption, attracting citizens to change from "punching in" to "swiping cards". The indoor amusement park Naughty Castle and the outdoor theme entertainment facility Shenzhou spacecraft have become the favorites of children, successfully attracting "one old and one young" customers to check in.
With about 100,000 urban and rural residents, Linjiang Town is the most populous town in Kaizhou District. The construction of characteristic commercial streets fills the gap of the town's business center. Yang Liuyan, deputy director of the Kaizhou District Commission of Commerce, said that last year, relying on the "Chongqing County Business Three-Year Action Plan (2023-2025)" to support and make up for the shortcomings of township commercial facilities and improve the effect of township commercial agglomeration, Kaizhou District launched the construction of characteristic commercial streets, created a demonstration project of township commercial agglomeration area, and gave full play to the radiation and driving role of demonstration towns on consumption. Since the opening of the street, the commercial street has held Linjiang commercial annual meeting, cultural performance in the countryside, Huimin film exhibition, the first people's New Year festival in Linjiang Town, bonfire party, agricultural products exhibition and other activities to promote consumption, and continue to attract popularity, gather business spirit, and gather wealth.
Linjiang Town was founded in the North Dynasty and the Western Wei Dynasty, once because of the waterway traffic arteries and commercial development, 'Nine Wells and Eighteen Temples' are famous far and near, the late Ming Dynasty and early Qing Dynasty developed 'thousands of merchants', there are thousands of people in the day, and there are 10,000 bright lights in the night. We will continue to enrich the business format of the commercial street and hope to recreate the grand scene. Liu Benxiang, deputy mayor of Linjiang Town, said that during the Spring Festival this year, the daily flow of the commercial street reached up to 5,000 people, with a total of about 60,000 people, effectively driving the consumption of agricultural products, New Year's goods procurement and catering, forming a new night consumption scene such as night food, night shopping, night travel, night entertainment, and night health.
The commercial street has opened a new chapter in the construction of the town. Yang Liuyan said that the characteristic commercial street is not only a window to show the image of the city, but also an important starting point for improving the city's functions, which can effectively shape the city's business card and enhance the city's functions. Taking the construction of characteristic commercial streets as an opportunity, Kaizhou District will drive the improvement of supporting facilities such as chain supermarkets and standardized farmers' markets, riverside environmental governance, beautification of wind and rain covered bridges, opening up broken roads, and enhancing public transportation, so as to optimize the layout of commercial infrastructure and improve the level of public services and commercial services in Linjiang Town. At the same time, Linjiang Town will continue to enrich the riverside leisure, hold first-class meetings, beer festivals, fan nights, night cat festivals and other activities, and carry out consumption promotion activities such as home appliances and automobiles to the countryside, so as to meet the quality, diversification and convenience of consumers' consumption needs and further promote consumption.
It is reported that in order to accelerate the improvement of county-level commercial facilities and formats, in 2023, Kaizhou District will implement 8 county-level commercial construction action support projects with the main line of ** chain, logistics and distribution, sinking of goods and services, and upward movement of agricultural products, including the construction of commercial streets, upgrading and transformation of farmers' markets, and making up for the shortcomings of county-level commercial infrastructure; Build a new township agricultural, cultural and tourism e-commerce service center to optimize the supply of life services; There are three types of projects to build a collection and distribution center for agricultural products and enhance the upward mobility of agricultural products.
Yang Liuyan said that in the next step, Kaizhou District will take the implementation of the transformation and upgrading of characteristic commercial blocks in Linjiang Town as a model and starting point, and take digitalization, chaining, and standardization as the direction, and strive to make up for shortcomings, create bright spots, and strive for demonstrations, guide the transformation and upgrading of commercial circulation enterprises, and promote the high-quality development of county-level commerce. (Yu Fang).