Last year, the Redmi brand released three new phones, namely the Redmi Note 12T Pro, Redmi K60E, and Redmi Note 11,They are all mobile phones known for their cost performance, with high-performance configurations and low prices**, which have received widespread attention and praise from consumers.
However, these three mobile phones have recently been significantly reduced, and the lowest price has reached a surprising 909 yuan!
Does this mean that the Redmi brand is having a hard time in the market and has to use low prices to attract consumers? Or does the Redmi brand have a deeper level of consideration, using price cuts to reflect the sincerity of consumers and sensitivity to market reactions?
Today, let's take a look at this question and see what kind of secret is hidden behind the price reduction of the Redmi brand.
First of all, let's review the main configurations of these three phones and the price reduction**.
Redmi Note 12T Pro, equipped with 6The 6-inch LCD screen has a resolution of 2460*1080 and supports a 144Hz refresh rate, which can bring a smooth visual experience.
Equipped with the Dimensity 8200-Ultra processor, which is a flagship chip based on the 6nm process, it has strong performance and can easily cope with various scenarios. It has a built-in 5080mAh battery and supports 67W fast charging, which can be fully charged in about 45 minutes, with excellent battery life.
The rear main camera is 64 million pixels, and it supports 4K** recording, so the photo effect is clear and delicate. The lowest price of this mobile phone was reduced to 1239 yuan, a decrease of 260 yuan compared with the original price, a decrease of 173%。
Redmi K60E,The front is equipped with 667-inch Samsung E4-level 2K OLED screen, with a resolution of 3200*1440, supports 120Hz refresh rate and 480Hz touch sampling rate, the screen quality is extremely high, the color reproduction is accurate, and the touch is sensitive.
Powered by the Dimensity 8200 processor, a flagship chip based on the 5nm process, it is more powerful and can easily handle all kinds of large-scale games and multitasking. The built-in 5500mAh battery supports 67W fast charging, which can be fully charged in 35 minutes, and the battery life is even better.
The rear main camera is 48 million pixels, and it supports OIS optical image stabilization, making the photo effect more stable and clear. After the price reduction of this mobile phone, it is 1699 yuan, which is 300 yuan lower than the original price, a decrease of 15%.
Redmi Note 11,The front is equipped with 6The 6-inch LCD screen has a resolution of 2400*1080 and supports a 90Hz refresh rate, which can bring a smoother visual experience. It is equipped with the Dimensity 810 processor, which is a mid-to-high-end chip based on the 7nm process, with balanced performance and can meet the needs of daily use.
It has a built-in 5000mAh battery and supports 33W fast charging, which can be fully charged in 50 minutes, and the battery life is good. The rear main camera is 50 million pixels, supports HDR and night mode, and the photo effect is good. The lowest price of this mobile phone was reduced to 909 yuan, a decrease of 190 yuan compared with the original price, a decrease of 173%。
Judging from the configuration and ** of these three mobile phones, we can find that they all have high-performance configurations, and after the price reduction**, it is more attractive, whether it is in terms of performance, battery life, photography, screen, etc., it can meet the needs of different consumers.
So, why is the Redmi brand cutting prices for these three phones?
This is because the Redmi brand has its own market strategy, and it is positioned as a cost-effective mobile phone, and it is the preferred brand for the public to buy mobile phones. The Redmi brand can not only increase its own sales and market share by reducing prices, but also show its concern for consumers and sensitivity to the market, so that consumers can feel the sincerity of the brand and give back to consumers.
The price reduction of the Redmi brand is also to cope with the competition in the market, and with the continuous introduction of new machines of other brands, the Redmi brand must also adjust its own strategy in time to maintain its competitiveness and advantages. The price reduction of the Redmi brand is still to make room for the upcoming new machine, it is reported that the Redmi brand will launch the Redmi Note 13 series in the near future, which is a new machine with a Dimensity 8300 processor, with stronger performance and more affordable to the people, which is worth looking forward to.
In short, the price reduction of the Redmi brand is not because its products are not easy to sell, but because it has its own market strategy, it wants to reduce the price, so that consumers can buy products with superior performance in a more reasonable way, and at the same time, it also shows readers the strength and product advantages of the brand, bringing more benefits to consumers.
Hotspot Engine Program