On March 5, the day before the 45th World Advertising Congress, the International Advertising Association (IAA) Global Council Meeting was held at the Penang International Convention and Exhibition Center in Malaysia, and the 2024 World Advertising Conference China Brand Ceremony and Golden Camel Bell Award Ceremony were also held on the same day.
The World Advertising Congress is a top event in the field of global marketing, and is the brand event of the International Advertising Association (IAA), which has been successfully held for 44 sessions and is one of the most prestigious brand marketing and communication leadership forums in the world. The 45th IAA World Advertising Congress was held in Penang, Malaysia from March 6 to 8. With the theme of "Branding: Recoding – A Better World, A Better Life", the conference will be attended by more than 1,000 delegates from more than 50 countries.
On the morning of March 5, the day before the World Advertising Congress, the International Advertising Association (IAA) Global Council Meeting was held at the Amari Hotel at the International Convention and Exhibition Center in Penang, Malaysia. Zhang Guohua, Vice Chairman of IAA and President of China Advertising Association, attended the meeting and had a heated discussion and exchange with IAA's global senior management and council members on topics and contents such as IAA's global development strategy, 2024 annual work plan, and key brand activities. At the meeting, IAA Global will officially continue to enhance the importance of the Chinese market, further develop partnerships with the China Advertising Association and IAA China, and include it in the work goals and action plans. Sasan Saeidi, President of IAA, expressed his gratitude to President Zhang and the China Canton Association for their continuous participation and support, and especially hoped to further strengthen the cooperation between IAA Global and CAA, and looked forward to China playing a more important role in the Asia-Pacific and global markets relying on the IAA platform.
In the afternoon of the same day, the 2024 World Advertising Conference China Brand Ceremony and Golden Camel Bell Award Ceremony with the theme of "China's Good Brand, World Positive Energy" was held ceremoniously and warmly. Zhang Guohua, Chairman of the Organizing Committee of the China Brand Festival of the World Advertising Conference, President of the China Advertising Association, and Global Vice President of the International Advertising Association, Ding Qiao, Deputy Consul General of the People's Republic of China in Penang, Sasan Saeidi, Global President of the IAA, John D., Global Vice President of the International Advertising Association, and Chairman of the Organizing Committee of the 45th IAA World Advertising ConferenceChacko and other advertising industry leaders, well-known experts, and representatives of outstanding brands participated in the event.
The winners of the 2024 Golden Camel Bell Award were announced at the event. It is understood that the Golden Camel Bell Award was founded at the 44th World Advertising Conference in 2019, focusing on the international influence of Chinese brands, aiming to encourage Chinese brands to respond to the "Belt and Road" initiative, actively participate in the international market, and highlight the brand communication capabilities and influence achievements of Chinese brands and industry professionals.
The 2024 Golden Camel Bell Award attracted the participation of representatives of international advertising associations, the Consulate General of the People's Republic of China in Penang, Malaysia, Penang**, parliamentarians, overseas Chinese-funded enterprises, and well-known overseas Chinese groups and overseas Chinese leaders, covering Chinese enterprises, well-known cities, classic projects, and cases to participate in the competition. Among them, relying on the excellent performance in the field of international communication, and witnessed by the representatives of various countries of the International Advertising Association, Huawei, Hengyuanxiang, China Feihe, Qinghualang, Honor, Opple Lighting, Zhuyeqing, Phoenix.com and other outstanding enterprises and brands lifted the trophy of "2024 Golden Camel Bell Award - The Most Internationally Influential Chinese Enterprise Award".
China's advertising industry has become the second largest market in the world. Internet advertising is even more unique and at the forefront of the world. With the support of this trend and the members of the Council of the International Advertising Association, President Zhang Guohua led the team composed of more than 200 outstanding representatives of the advertising industry and well-known brands from all over China, which is also the strongest team to show the brilliance of China's advertising industry and advertisers in this grand event.
From March 6th to 8th, the 45th World Advertising Conference will be held soon, and the world advertising industry and brand industry will adhere to the concept of building a better brand connotation and spiritual characteristics, and making the lives of people around the world better. With the increasing attention of the world to China, the Chinese delegation has also come to this point with a stronger lineup and fuller enthusiasm, and the Hong Kong Chinese Education ** Year of the Dragon New Action Conference has come to a successful conclusion. Love has gone international, allowing the world to see the light of Chinese brands and increasing the trust of Chinese brands.