Xuchang Fat Donglai is known as the "ceiling" of China's retail industry, and there is no one of the best supermarkets in China. Even bigwigs such as Ma Yun and Lei Jun praised him, calling Fat Donglai "a flag of Chinese enterprises" and "a god-like existence of China's retail industry". In fact, the secret of Fat Donglai's success is four words: original intention + environment.
How hot Fat Donglai is now.
After the opening of Angel City, the popularity of Fat Donglai continued to heat up, reaching a climax after the Spring Festival
Consumers from all over the country flocked to each store, and the stores were crowded with people, waiting in long lines to enter. Traffic control had to be implemented on the road in front of each store. The Angel City store in the city center is almost all within a kilometer radius of the license plate numbers of all provinces across the country, and most locals in Xuchang have no choice but to buy things in nearby shops and give the opportunity to outsiders.
When the outsiders returned, there was a Fat Donglai shopping bag on the subway, so that the subway radio had to circulate the ** "Don't take the wrong shopping bag from Fat Donglai".
Many foreigners also come to Fat East to check in and experience.
Japan** also sent reporters to cover the grand occasion.
One of the secrets is to stay true to your original intention.
Fat Donglai's unparalleled service comes from the most primitive feelings. In his early years, Yu Donglai donated money to the country to build aircraft carriers. During the Taiwan Strait crisis in 1996, he heard that the US aircraft carrier was flaunting its might in the strait, and he was still a self-employed person, so he took out 20,000 yuan and donated it to the Aviation Association in Beijing in order to let the country build an aircraft carrier.
But this sentiment is not innate. In the early years, the store operated by Donglai was hit by a fire, and eight people died. The surrounding people came to comfort and encourage him, and some even took money to help him. At that time, Yu Donglai burst into tears, and he was determined to be reborn from the ashes and give back to society. Over the years, he has realized that the Tao is "truth" and "goodness", and with this original intention, he has adopted a business philosophy that makes customers and employees feel happy and respected.
Fat Donglai actively fulfills its social responsibilities, and it is said that 30% of its profits are used for donations, and there are large donations to Wenchuan Da**, SARS, and Henan floods.
Tip 2 - special environment.
Xuchang is a unique and dynamic place, it is a small population city in Henan Province, but its economic aggregate has always been at the forefront, and its per capita GDP ranks first in Henan. Mainly thanks to the active private economy, it is known as Wenzhou in Henan.
Perhaps because there are not too many resources, Xuchang people have a relatively strong sense of doing business, and they are located in the Central Plains, and the information and logistics channels are relatively smooth, which has given birth to people's entrepreneurial awareness.
The unique soil has given birth to a number of innovative enterprises. Among the top 10 private enterprises in Henan Province, Xuchang accounts for nearly half, all of which are listed companies. Senyuan Electric, Yellow River Whirlwind, Rebecca and Xuji Group's individual holding companies are well-known throughout the country, and some fields have become world-renowned. Yanling has made flowers and trees into the largest flower base in the north, and its eco-tourism and green industries are well-known at home and abroad.
The abundant entrepreneurial soil promotes Fat Donglai to innovate and continuously refine and refine the enterprise.
Of course, Fat Donglai's business model is also unique, such as the procurement model based on regional monopoly.
To sum up, in addition to the emotional factor, the Fat Donglai model benefits from the uniqueness of the region and the perfect business model built locally. Therefore, his model is difficult to replicate and promote!
What do you think, sincerely welcome to leave a message in the comment area! I'm going to be hot