Another real estate president has left!

Another real estate president has left!

Recently, Sister Yan exclusively learned:

At the end of February 2024,Zhang Yan officially resigned as assistant to the chairman of Duofu Holding Group and senior vice president of the real estate group.

Zhang Yan joined Dover in October 2022, but now he has chosen to turn around and leave.

And Dover, who was first speculated by the market to go to big real estate, may now be heading for a diametrically opposite path......

Zhang Yan is a farewell to Duofu, and from then on, everyone asks for more blessings

Duofu Holding Group, which was established in 2009, did not establish Duofu Real Estate until 2018.

The short period of development has always shrouded this real estate company with a veil of mystery:

An emerging real estate company, but it has a strong parent company, and even the parent company has completely PK most of the old real estate companiesLast year, Duofu Holding Group also ranked among the top 30 among the top 500 private enterprises in China with a revenue of 216.7 billionIn addition to real estate, the business also covers **, aviation, cultural tourism, investment, industry and other fields.

If in the rising period of real estate, such a company may really be able to quickly occupy a place in the real estate industry.

After all, the support of a strong parent company means that there is a lot of room for trial and error.

It's just a pity that the timing was wrong at the beginning.

When Duofu Real Estate was first established, the industry was still in the era of crazy gold nuggets, but in an instant, it entered the long epidemic for three years.

When Zhang Yan joined Duofu, it was already at the end of the third year of the epidemic.

This executive has a rich resume, has more than 20 years of experience in the real estate industry, has worked in a number of brand real estate companies, and the previous several important performance experiences are:

Yuzhou Group: Vice President of the Group and Executive Director of Yuzhou Charity Association. Aoshan Holding Group: Vice President of the Group and President of the Central Regional Group.

Rongqiao Group: Chief Marketing Officer, Chief Brand Officer, and Secretary-General of Rongqiao Charity**.

Yurun Real Estate Group: Vice President of the Group and General Manager of the Marketing Company.

Sunac China Group: Director of Group Marketing Center.

As a well-known vice president of marketing in the industry, Duofu recruited Zhang Yan as the senior vice president of the real estate group, which was once considered by the market to be the embodiment of his ambition in real estate.

However, the situation of the past few years is well understood.

The situation of the industry has not eased with the end of the lockdown, on the contrary, it has fallen into a deeper predicament with the passage of time, and there is no sign of thawing.

In such a situation, most of the private enterprises that do not have a deep foundation in real estate have basically silently chosen to focus on destocking in the past two years, which also includes Dover, which does not have too much real estate business at hand.

On February 18, the first day of the Year of the Dragon, Duofu Group also held the 2024 pledge meeting at its headquarters in Beijing

In the new year, we must continue to strengthen our main business, revitalize existing assets, and ensure sales and collection.

Obviously, in the current situation when it is still "talking about real estate color change".Dover Real Estate estimatesIn the short term, there may not be much of a plan for further expansion.

After all, for Duofu, real estate is only one of the small pieces of the puzzle from beginning to end, compared to this uncertain business, Duofu is a high-quality business that is more worthy of development, and the future prospects are still quite impressive.

Therefore, Zhang Yan said goodbye to Dover this time, and Sister Yan guessed that it was probably because there was not much room to play in real estate.

I also wish that Yan can always find a more suitable stage for himself as soon as possible.

From the days "on the clouds".to the day of "roast on fire".

Zhang Yan's situation is not an isolated case, but also a problem that many real estate executives who are still working in private enterprises are facing.

People who haven't given up on this industry are very tormented in their hearts, and they are all thinking:Do you just get by, or do you make a bold attempt to find a breakthrough?

In the era of real estate, whether it is a company or a person,It's all about living a life on the clouds

But in today's real estate circle, real estate people are also thereIt is roasted on the fireNo matter what kind of enterprise you are in, it is difficult to say that life is comfortable.

The e-commerce industry loves to do "Double Eleven" activities, and the real estate industry of this Spring Festival is "Double Seven" activities

It is said that around the Spring Festival, a number of private enterprises have taken a knife, directly laying off 70% of employees and cutting salaries by 70%.

The slightly kinder real estate companies give the ** "Double Five":

50% layoff and another 50% pay cut.

No more inhumane point:

No wages are paid for several months. As for when it will be available, that's a metaphysical question.

Now that the clouds supporting the industry have long since dissipated, it is becoming more and more common for layoffs or salary cuts or wage arrears in the process of falling.

But the gap is too big, and it is inevitable that people will fall into a trance, and it will hurt even more.

It is said that the presidents of a small number of private enterprises not only have their annual salaries plummeted, but also have to put half of them at the end of the yearTwenty or thirty thousandI can't get it-- It is almost on par with the salaries of central state-owned enterprises.

After allCentral state-owned enterprisesGenerally low wagesThe facts have long been laid out on the surface.

For example, in the past two years, there were executives of local listed state-owned enterprises who were on the hot search, and their public annual salaries before tax were not even less than 400,000.

Another example is a real estate executive who once achieved the vice president level of the group and joined a state-owned enterprise in Shanghai, which seems to have unlimited scenery, but it is said that there may not be 20,000 yuan a month, and there is not even any subsidy.

At present, the pressure and volume of central state-owned enterprises have long been inferior to private enterprises, and there are even many like some private enterprises that have changed their executives.

There are countless people who have been laid off after working for half a year.

In the past, everyone went to the central state-owned enterprises to provide for the elderly, but now when they go to the state-owned enterprises, they find that not only can they not support the elderly:

Even stability is a metaphysics.

This is also the reason why executives who want to come out of private enterprises are hesitant to move forward, and both roads are visibly difficult to grasp

Is it to accept the exaggerated three-fold salary of the current company? But there is no prospect in sight and there is other pressure to leave the job that may exist.

Or seize the opportunity to jump ship to the central governmentState-owned enterprises? But the salary is extremely low,The volume is better than that of private enterprisesIt is also easy to adapt to the soil and waterEven "stability" may not be guaranteed, but there is still no worry about the project to do.

The current status quo of the industry is like this, regardless of your magnitude, whether you are in a private enterprise or a central state-owned enterprise, the vast majority of them are facing two situations:

Either the wages are extremely low or the wages are in arrears.

And then there's both.

Executives are like that, but what about the others? The living space is getting smaller and smaller.

In that situation, do you do it or not?

There are still private enterprises sounding the alarm of retreat

Behind the extreme compression of the living space of real estate people, to put it bluntly, the number of players in this track has been visibly reduced.

Even recently, Sister Yan heard that there are still many private enterprises:

I am doing a big shift in headquarters.

In the real estate world, where the headquarters is located, represents a lot of things.

And every time the headquarters address changes, it indicates that a new beginning is coming.

But this "new beginning" is also generally quite bipolar, either excellent or extremely poor.

During the Lantern Festival in the Year of the Dragon, China Overseas Real Estate moved its Shenzhen headquarters to the newly completed China Overseas Building in Houhai, where the 21st to 23rd floors of the building are the new offices of the giant state-owned real estate.

The relocation of the headquarters of China Shipping is obviously joyful, but at present, the headquarters of most real estate companies, especially private enterprises, are almost all moving:

Evacuation alerts.

Some private enterprises that are still alive today,A few years ago, they were full of ambition to break out of the locality, but now they have either withdrawn to their base camp early, or many of them have already made clear plans and are only about to act.

Because the injury is too deep, the real estate business in some enterprises has even become an outcast, and they are too lazy to pretendThey shouted to retreat from the headquarters, away from the property - they wanted to throw away the burden as soon as possible before they tripped over the property

After all, compared with the Hong Kong property market, which became popular overnight last weekend because of the "spicy withdrawal", it may take a long time for the huge mainland market to truly usher in a full recovery.

Sister Yan has talked with many executives and peers before, and everyone's views are generally pessimistic, and the basic expectation is that the time for the industry to recover is at least

In 2025.

Enterprises are struggling to breathe, and so are people, in such a situation, if you want to stay in this industry, you may only be able to incarnate as a "ninja".

endure until the spring blossoms, even if the glory of the industry is no longer what it used to be, there is no need to be so aggrieved.

Editor-in-Chief: Zhang Yan.

Editor-in-charge: nanako This article only represents the author's personal views, part** from the Internet, not for commercial use, if infringement, please contact us"Company + position + name" must be remarked, otherwise it will not be approved

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