On February 23, 2023, Ms. Luo Bingqing, Founder and Managing Director of Pengrun, was invited to participate in the 6th Hotel Brand Value Annual Conference and delivered a keynote speech on "How to Empower Hotel Brands with "Hotel +", and as the host of the dialogue, she organized and led several hotel brand elites to launch the summit topic "Traffic Password and Brand Value of High-end Luxury Hotels". At the end of the event,Ms. Luo Bingqing was awarded on behalf of Peng RunOutstanding value consulting company in China's hotel industryAwards.
The macro environment and the consumer market have undergone tremendous changes after the pandemic. In this context, how do hotel colleagues start from the "new" and move towards the "prosperous"? How to continue to exert innovative thinking to inject new vitality into the development of China's hotel industry in the future? How to continue to contribute to the transformation of China's hotel industry in the future? Providing more innovative ideas for hotels to welcome the spring of the industry after the epidemic is the point shared by Ms. Luo Bingqing today is mainly based on the Pengrun 2022-2023 "Hotel +" research report, including but not limited to the "Pengrun 2022 Wellness Hotel and Lifestyle Special Report", "Pengrun Consulting x Niulu Camping China Camp Investment and Development Blue Book", "Pengrun Sideburns Micro Cream Hotel and Leisure Resort Market Insight Report", "Pengrun Zhongdatong Family Hotel and Leisure Resort Market Insight Report".
Let's take a look back at the main content of today's event!
At the beginning of the event, Ms. Luo Bingqing led the hotel colleagues to review the macro environment of China's hotel industry and discuss the changes brought by the mask crisis to the development cycle of the industry and market demand. Immediately afterwards, Ms. Luo Bingqing shared the original intention of Pengrun to launch the "Hotel +" series of reports, Peng Run believes that the more unfavorable the environment, the more practitioners need to maintain industry sensitivity, Peng Run through the capture of hot topics in the hotel industry, with the "Hotel +" report mode to carry out in-depth research on the future development direction of the industry, aiming to help Chinese hotels grasp the future trend and find a way to break the situation. In addition, Ms. Luo Bingqing also explained the application mode of Pengrun's "Hotel +" to the guests through the combination of reports and cases. Pengrun always believes that a good research report needs to have a certain degree of implementation and can really provide reference value for practitioners.
After the wonderful sharing, Ms. Luo Bingqing, as the host, organized a roundtable dialogue and invited industry leaders to brainstorm on the topic of "traffic password and brand value of luxury hotels". During the roundtable event, the panelists compared the development process of luxury hotels at home and abroad, deeply analyzed the lack of precipitation and brand value of luxury hotels in China, and clarified the development burden of China's luxury hotel industry. In line with the purpose of "seeing the essence through the phenomenon", this roundtable dialogue analyzes the development process and core connotation of foreign luxury brands, and the future development of luxury hotels in China's hotel industry, and jointly seeks a scientific path for the process of China's luxury hotel brand building.
Finally, on behalf of Pengrun, he once again thanked the annual meeting of hotel brand value and industry colleagues for their support and affirmation to Pengrun, and the "2022 China Hotel Industry Excellent Value Consulting Company" is undoubtedly a recognition and encouragement of Pengrun in the field of hotel consulting.
In the future, Pengrun will continue to broaden the boundaries of the hotel industry and achieve "icebreaking" between industries through the application of "hotel +". In the year of accelerated recovery of the hotel and cultural tourism industry, Pengrun will continue to exert innovative thinking, with a high degree of industry sensitivity and professionalism, leading hotel colleagues through the cold winter of the times and ushering in the spring of the industry.
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