You want to join as a boss to make money, and the brand is keeping an eye on your principal and running away. ”
Ponzi **" was staged again in the halogen product track.
Recently, the Yuzhong District Branch of the Chongqing Municipal Public Security Bureau issued an announcement to file and investigate the crime of illegally absorbing public deposits by meeting the little yellow duck (Chongqing) food *** and meeting fruit trip (Chongqing) technology *** (hereinafter referred to as meeting the fruit trip), and criminal coercive measures have been taken against the main suspects involved in the case.
According to public information, Meet Little Yellow Duck was founded in 2021, and its main business involves catering services, food sales, etc. Xiong Yichuan is its founder and chairman.
It is worth noting that there is information that only 18 months after the establishment of Meet the Little Yellow Duck, more than 2,000 stores have been opened, and the development has been rapid. Xiong Yichuan also publicly expressed his intention to meet the little yellow duck to the capital market. But in 2023, some netizens will continue to take to social platforms to express that they have encountered similar news such as the Little Yellow Duck Company's non-payment of wages and decoration payments. And when I met Little Yellow Duck, I didn't find Xiong Yichuan in the equity structure. ** recently visited the registration place of Little Yellow Duck and was told that it had been vacant for nearly a year.
How exactly did the brand raise money? How can the average person avoid **? This incident may have warning significance for relevant practitioners and consumers.
"Shake off the shopkeeper" type to join,
A "hotbed" for lawbreakers to raise funds?
The head office is responsible for the unified operation and management of the store (including the location and decoration of the store, equipment procurement, system construction, industrial and commercial registration, advertising, product development and production, transportation and sales, staff training, etc.), and does not require partners to participate in specific operations. According to ** report, the little yellow duck has been used to attract investment through the above statement. In terms of shareholding structure, each store is 51% owned by the head office of Meet Little Yellow Duck, and the 12 partners as a whole account for 49% of the shares.
Reading the franchise model mentioned above, dividends can be distributed without participation and investment, which seems to be more suitable for the investment field, rather than the way to really participate in the operation of a catering company.
However, perhaps in order to convince investors, Xiong Yichuan drew a "huge pie".
In order to create the brand image of meeting the little yellow duck, the company gives franchisees "imagination of a better future" through first-class publicity and other methods. According to public reports, on May 11, 2023, in the report of "Dianjiang**", the first phase of the Western Food Industrial Park of Little Yellow Duck ** Kitchen was put into operation, and the project is expected to achieve an annual output value of 2 billion yuan after it is completed and put into operation, solving the employment of nearly 2,000 people and paying more than 3,000 yuan in taxes.
At that time, Li Ge, marketing director of Meet Little Yellow Duck, said, "The number of stores has reached more than 1,200, and we will strive to achieve more than 4,000 stores this year, achieve an output value of 2 billion yuan for the group company, and submit the IPO process to the Beijing Stock Exchange, and strive to complete all the IPO processes in 2024." ”
The project under construction and strive to go public ......Perhaps under the ** publicity of the Little Yellow Duck brand, many people who want to invest can't suppress the heart of "wanting to get rich", pay money and wait for dividends; There are also investors who take a wait-and-see attitude.
In fact, Xiong Yichuan is not satisfied with meeting a brand of Little Yellow Duck, but has built a huge blueprint.
According to a report in 2023, Zhongrun Tianze announced at the "'Meet the Little Yellow Duck' Listing Launch and the 'Meet the Fruit Journey' Brand Conference" that it will launch the "Meet the Fruit Journey" brand, and since then, it has created three "entity + Internet" chain brands of "Meet the Little Yellow Duck", "Meet the Fruit Journey" and the hotel, covering clothing, food, housing, transportation, travel, learning and other fields. Xiong Yichuan was described as the chairman of the "Zhongrun Tianze Group" at the time.
Under the blueprint, many investors may eventually be difficult to resist and successfully enter the game. In this way, the fundraising plan of the offenders was successfully completed. However, with the continuous rise of reported data and more and more complaints on public platforms, the reality of unsettled project payments and delayed landing of stores has been exposed to thousands of investors, and many talents have "woken up from a dream".
It is worth noting that in the commercial franchise information management of the Ministry of Commerce of the People's Republic of China, the filing information of the Little Yellow Duck Company cannot be found. The query of chain franchise companies such as Tianlala and Mixue Bingcheng has filing information. Those with relevant experience may be able to avoid the problem by starting from this loophole. From this point of view, familiarity with business related knowledge may be a "must-have" for stepping into the door of wealth, rather than blindly trusting others.
Ponzi ** collapsed again,
Is the "de-bubble era" of the food track coming?
It is worth mentioning that some investors said that they met Little Yellow Duck earlier, and now they have basically returned to their capital. And the current ** prison, or more latecomers. Low cost and attracting "newcomers" to join, this is similar to the "Ponzi **" in the financial circle.
In fact, the encounter with the little yellow duck incident has a wide range of dangers, or it is not unrelated to the fierce competition in the food track and the mixed market environment.
At present, new brands are constantly emerging, refreshing consumers' horizons and creating a sign of industry prosperity; However, many consumers may not be aware of the rapid change of brands in the food track. Statistics show that in the past two years, the consumption and life cycle of some FMCG products are only 18 months. In terms of brands, for example, in 2023 alone, many new brands such as Hutou Bureau and Momo Dim Sum Bureau have declared bankruptcy and closure.
In this regard, industry insiders admit that in recent years, many brands have expanded rapidly in order to seize market space. Joining is the way brands love it. It has gradually become the norm for big brands to obtain capital assistance through financing, and then promote the expansion of their own brands; The financial capacity of small and medium-sized brands is relatively weak, and the franchise action is slow. Therefore, if there is a crazy expansion of some brands with low visibility, investors may need to be rational and make a decision after a serious and comprehensive investigation. At present, there are not a few shell enterprises that set franchise fees. However, with the continuous improvement of consumer market awareness, such phenomena may be effectively controlled.
To sum up, following the laws of the market, operating in reality, and being vigilant against speculative risks in the consumer market may be the only way for investors to practice the way of business and promote the food track to eliminate the fake and retain the truth.
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