On March 5, Li Auto announced its sales data for the ninth week of 2024 (226-3.3), ideal weekly sales 0620,000 units, ranking second in sales of new power brands; In the ranking of new energy brands in the Chinese market, Ideal ranks fifth; In the ranking of luxury brands in the Chinese market, Ideal ranks sixth.
Ideal.
It is worth noting that, according to this list, the sales volume of the weekly question industry is 0660,000 units, qualifying again exceeded the ideal.
In fact, the February delivery data released by the two companies indicates this to a certain extent. In February, Li delivered a total of 20,251 new vehicles, down from 21,142 units. And this is not the first time that the ideal delivery volume has been lower than the Wenjie, which was 31,165 units in January this year, which is also lower than the 32,973 units of the Wenjie.
The reason for this phenomenon is closely related to the popularity of the new M7.
Since its official launch on September 12 last year, the newly upgraded new M7 has continued to be popular. The car exceeded 60,000 units in the first month of listing, 70,000 units in 45 days on the market, more than 80,000 units in 50 days, and 100,000 units in two and a half months.
In January of this year, deliveries of the new M7 reached 31,253 units, which was even higher than the ideal overall delivery volume for the month. In February, 18,479 units of the new M7 were delivered, accounting for 87 percent of total deliveries4%, which is also close to the total delivery volume of the three models of the Ideal L series.
Of course, it's not just the new M7 that comes under the umbrella.
At the end of 2023, the M9 was officially launched, as a luxury technology flagship SUV under the Wenjie brand, the cumulative number of M9 has exceeded 50,000 units in the past two months, and the nationwide large-scale delivery has officially started on February 26 this year. With the launch of the M9, there are three models of M5, M7 and M9, and the product matrix has been expanded.
And recently, Hongmeng Zhixing announced that the M5 intelligent driving version of Wenjie is about to usher in a facelift, and it is expected to start delivery in May. At the same time, the current M5 model will be available for a limited time. According to the channel, the M5 will offer up to 5A limited-time car purchase benefit of 70,000 yuan, the new M7 will provide up to 420,000 yuan for a limited time to buy a car.
According to the latest news, AITO will continue to increase production capacity, and the delivery cycle of each version of M5 and new M7 will be greatly shortened, and the expected delivery cycle for users who pay a deposit from February 21 to March 31, 2024 is: The full version of M5 is expected to be delivered in 2-4 weeks (from the confirmation of the delivery plan to the time when the vehicle arrives at the store); The two-wheel drive version and four-wheel drive version of the new M7 are expected to have a delivery cycle of 2-4 weeks and 4-6 weeks, respectively.
In addition, recently, another new car spy photos were **, judging from the news that is coming out now, the new car may be "Wenjie M8". With the development of terminal discounts, the improvement of delivery capacity, and the completion of new product lines, Wenjie is expected to maintain its growth momentum in the future.
Of course, the ideal also has its own "cards" to play.
Previously, the ideal models on sale included the ideal L8 and ideal L7 of 400,000-500,000 yuan, and the three models were all hot-selling products. Taking the Ideal L7 as an example, the average monthly delivery volume of the car has continued to exceed 10,000 units since the full delivery month, and it exceeded 20,000 units in December last year. On February 12, Li Auto officially announced that the cumulative delivery of the Ideal L7 exceeded 150,000 units.
According to the previous plan, in March, the Ideal L7, Ideal L8 and Ideal L9 will all usher in the 2024 model.
In addition, on March 1, the fifth mass-produced model of Li Auto - Ideal Mega was officially launched, the new car is positioned as a family technology flagship MPV, providing only one configuration, namely Ideal Mega Max, with 100 super flagship configurations as standard, and a unified retail price of 55 nationwide980,000 yuan, which will be delivered on March 11.
Ideal car.
However, although Li Xiang has said that MEGA will become the next explosive product of Li Auto and is confident that it will become the first in sales of more than 500,000 people, the market data of the car has not yet been officially announced. And recently, it has been reported that the large order of Ideal Mega has not exceeded 10,000, and the number of small orders to large orders is limited. As for the real results, it depends on the official follow-up data.
Compared with the Ideal MEGA, the industry may pay more attention to the Ideal L6, a new car to be launched next. Combined with the previous news, the ideal L6 and the question M7 are products at a price, and the two will compete directly in **. And Zou Liangjun, senior vice president of Li Auto, previously said in an interview that the goal of Li L6 is to challenge monthly sales of 30,000 units.
Ideal car.
Not only that, according to the official disclosure, this year will be an unprecedented year for ideal products, there will be 4 extended range models and 4 pure electric models, and 8 highly competitive product portfolios to meet the needs of family users.
In other words, in addition to the annual facelift and upgrade models of L7, L8 and L9, as well as the Ideal L6 and Ideal MEGA, it will also launch three new pure electric models this year. This means that the ideal will achieve an extended range of pure electric "two-legged" running this year.
Judging from the current situation, the momentum of the question world is very strong, and the ideal stamina is expected to be very strong, and the battle situation between the two will still be "scorching".