Yesterday, a piece of news exploded on social **: Zhong Xuegao, who was once known as the "Hermes of the ice cream industry", and its star product "Ecuador's Pink Diamond" went from 60 yuan at its peak to only 2 yuan on a shopping platformYou can get it for 5 yuan. Such a ** dive can't help but make people sigh at the explosiveness and transience of the Internet celebrity economy.
Recalling the glory of Zhongxuegao, countless consumers are crazy about it, and some people even queue for hours in order to taste a bite of "pink diamond". At that time, Zhong Xuegao was undoubtedly the representative of the Internet celebrity economy, and behind its success was accurate market positioning, unique product design and innovative marketing strategy.
However, the nature of the influencer economy dictates that its rise and fall often happens overnight. Zhong Xuegao is no exception, from being exposed to salary arrears, shares being frozen to being listed as an "executor", every step of the brand has been extremely difficult. Now, the former Internet celebrities have fallen off the altar and become the "outdated Internet celebrities" in the mouths of consumers.
In the face of such news, many people's first reaction may be to open ** and find 25 yuan Zhong Xue Gao ordered. After all, from a consumer's point of view, a good and inexpensive product is always the most attractive. The taste of Zhongxuegao is indeed superior to other ice creams, without excessive pigments and flavors, which is one of the reasons why it can stand out from other brands.
At the same time, we also have to admit that consumers are often influenced by ** in their purchasing decisions. When the once-lofty "Hermes" becomes within reach, many people may seize this opportunity to try it. After all, in the minds of consumers, cost-effectiveness is a strategy adopted in response to market changes.
However, we should not ignore the deeper issues behind the influencer economy. The long-term development of the brand cannot only rely on short-term popular products and marketing strategies, but also requires continuous innovation and high-quality products and services. The rise and fall of Zhongxuegao should become a lesson for other brands to reflect on and learn from.
In the end, I would like to say that whether you choose it because of Zhongxuegao's taste or **, there is nothing wrong with it. After all, as consumers, we have the right to choose what we think is the best value for money. I just hope that while we enjoy the food, we can also remain rational and sober, and not be carried away by the momentary heat. Daily posting and punching in plan