At the beginning of 2024, the price of new energy vehicles has been reduced again. In this wave, the leaders of the surprise are BYD, Tesla, Chery Group, Xiaopeng, Ideal, Changan, Volkswagen ......It's all followed.
Let's take a look at the price reductions first:
1. BYD announced that its two plug-in hybrid models, the Qin Plus Glory Edition and the Destroyer 05 Glory Edition, will be launched, with a starting price of only 7980,000 yuan, compared with the previous version of the champion version of the model, the two new versions of the model** have decreased by 20,000 yuan. Among them, the price range of the Qin Plus DM-i Glory Edition is 7980,000 yuan-12580,000 yuan; The price range of the Qin Plus EV Honor Edition is 10980,000 yuan-13980,000 yuan.
2. Tesla announced three blockbuster discounts for Model 3 and Model Y models: 8,000 yuan limited-time car insurance subsidy, 2,000 yuan designated car paint and current car limited-time *** limited-time current car financial low interest. Take the Model Y as an example, after various discounts are stacked, the maximum discount for a new car before the end of March is close to 350,000 yuan.
3. Chery Group launched the "10 billion subsidy replacement season" activity, according to different models, the subsidy amount ranges from 3,000 to 40,000 yuan, involving many models including Chery, Xingtu, Jietu and iCar (Chery has many models participating in this time, and the range is quite large, so it will not be expanded).
4. Geely has launched a limited-time 2 billion yuan discount during the 2024 Spring Car Buying Festival in March, with a cash discount of up to 470,000 yuan, and provide interest-free loans and replacement subsidies. The event covered a variety of hot-selling models such as Xingyue L, Xingrui, and Boyue, with a decrease of 3,000 yuan to 140,000 yuan.
5. Changan Qiyuan announced that the price of the Q05 125km long-range version will be reduced to 9690,000 yuan. On the same day, Changan Automobile also launched the highest discount of 1 for LUMIN models$20,000 and 0 interest financial gift.
6. Xpeng Motors announced that before March 31, 2024, all Xpeng G6 models will be reduced by 20,000 yuan for a limited time, and the price will be 18 after the discountFrom 990,000 yuan.
7. The L7, L8 and L9 preferential activities launched by Li Auto are at the beginning of the year, which should be to impact the Spring Festival market, and the price reduction range is 330,000 380,000 yuan. L7 should dip down to 28690,000 yuan.
8. The banner played by NIO is that 24 models are newly released, and 23 models are unprecedentedly discounted. The information given in the circle is that the 2023 ES6 EC6 ET5 ET5T show car will enjoy a discount of 24,000-36,000 yuan, the 2023 ES8 EC7 ES7 ET7 show car will enjoy a discount of 32,000-48,000 yuan, the 2023 ES6 EC6 ET5 ET5T will enjoy a discount of 24,000 yuan, and the 2023 ES8 EC7 ES7 ET7 will enjoy a discount of 32,000 yuan.
9. In addition to the above brands, there are many other brands of price reduction information, including Volkswagen, Cadillac and other fuel vehicles, not to list them one by one. **10,000 Powder Incentive Plan The price reduction tide of the auto market is mainly concentrated in new energy vehicles, with price reductions ranging from 5% to 15%, and the price reduction ranging from thousands of yuan to tens of thousands of yuan. 
So the question is, why do new energy vehicles frequently reduce prices? When is it relatively cheap to buy as a consumer?
Before figuring out this problem, let's first understand why the price of new energy vehicles is frequently reduced.
The external reasons are nothing more than two major points:
Clause. First, the knockout tournament is about to begin, and the only chance to survive is more market share, so ah, one of the reasons for the price reduction is to gain more market share and clear a wave of inventory at the same time. In fact, the current new energy vehicle industry is very similar to the mobile phone industry, the products are iterating every year, and the "old" ones are not handled, how to sell the new ones?
Let's take a look at the data, the latest data from the China Automobile Dealers Association shows that the inventory warning index of China's auto dealers in February was 641%, up 60 percentage points, up 42 percentage points, inventory pressure is greater.
Therefore, either continue to make the cake of new energy vehicles, or grab the cake of competitors. Here is another data, Ouyang Ming, academician of the Chinese Academy of Sciences and vice chairman of the China Electric Vehicle 100 Association, said that China's new energy vehicle market share is expected to reach 36%-41% in 2024, and is expected to exceed 40% in an optimistic situation, and more than 50% in 2026, occupying a dominant position in the automobile market.
The automotive industry is a highly technology-intensive industry, relying on large-scale investment in the past few years, the speed of technological innovation in recent years has been very fast, and the manufacturing advantages of the whole industry chain have also risen. So you see that the iteration speed is very fast, and it can even be said that in the new energy vehicle area, we have already "rolled" foreigners to death in advance, so don't make a fuss when you see Europe, America and Japan returning fuel vehicles or hydrogen energy vehicles, because in this track, they are really not opponents, and the future trend is most likely to be "intelligent driving", and there are no other players in this track, just a few.
Therefore, the result of "volume" is that the advantages of technology and scale will become more and more obvious, and bicycles do not make money, and they do not make money with scale?
This was said by Li Yunfei, general manager of BYD's brand and public relations department. The original words are: a few years ago, everyone felt that electric vehicles were more expensive than fuel vehicles. This year, benefiting from the advantages of scale and the whole industry chain, the tram is truly lower than that of oil vehicles, so that the Chinese people can enjoy better products and more affordable products, and accelerate the "oil to electricity" in the Chinese market.
Clause. Second, the price of raw materials has been reduced. Let's take "power battery" as an example. Generally, the cost of batteries accounts for 30%-40% of the cost of the whole vehicle. One of the core materials of power batteries is lithium carbonate, and the first battery grade lithium carbonate in 2023 will increase from 500,000 tons at the beginning of the year to 100,000 tons at the end of 2023.
According to statistics, on December 30, 2022, the ** of domestic prismatic lithium iron phosphate power batteries was 083 yuan Wh, the ** of the square ternary power battery is 092 yuan Wh, the ** of prismatic lithium iron phosphate energy storage battery is 096 yuan wh; On November 30, 2023, the above three battery products were 043 Wh,0.52 yuan wh,047 Wh. The declines were 479%，44.0%，51%。It is said that in 2024** it will continue to decline, and it is expected to achieve 03 yuan battery**.
Let's take an example of BYD is vigorously reducing the cost of power batteries, if it is expected to achieve 0. per watt-hour in 20243 yuan battery**, then it means that the purchase cost of power batteries for 100 kWh in the future is only about 30,000 yuan, plus the system cost, the cost of battery pack is about 40,000 yuan. According to the data of existing models, the price of models equipped with 100-degree batteries is generally not less than 200,000 yuan, and the battery cost accounts for about 4% of the cost of pure electric vehicles, about 80,000 yuan. In contrast, the cost of this "low-cost battery pack" is directly reduced by half (this result is a rough estimate).
In fact, in the past year, it is not only battery-grade lithium carbonate, but also various key products related to electric vehicles.
So to sum up the two external factors, the price reduction of new energy vehicles is like this.
Now let's answer when is it better to buy**?
Let's talk about the answer first, I think 2024 is very suitable, and the regular ** season in 2024, the end of June, and the end of 2024 are all good.
Why?
First, policy orientation, recently held the fourth meeting of the first financial committee, the meeting pointed out that it is necessary to promote the renewal and technological transformation of various production equipment and service equipment, encourage traditional consumer goods such as automobiles and home appliances to trade in the old, and promote the trade-in of durable consumer goods. This year, there is a high probability that the detailed subsidy policy will be implemented, rather than only guidance.
Second, in 2024, the domestic automobile market has entered the stage of accelerating the replacement of traditional fuel vehicles by new energy vehicles. This also means that the competition will be extremely fierce, and it is an inevitable choice for many car companies to gain a larger market share by cutting prices. This point of view is not my own opinion, Zhang Yongwei, secretary general of the China Electric Vehicle 100 Association, said in an interview with CCTV: In response to competitive pressure, many companies will naturally consider using ** to occupy the market (there is a broadcast in the morning).
This is actually a hint, translated into the vernacular, that is, there is a policy escort this year, and enterprises are willing to cooperate, which is beneficial to consumers and helps to stimulate domestic demand! So, you can do it and buy it!